Orange is the New App is Perfect for Super Fans
Vasiliki Marapas — June 9, 2014 — Pop Culture
References: play.google & techcrunch
Given the immense popularity of its original series ‘Orange is the New Black,’ Netflix has launched a new mobile app cleverly titled ‘OITNA’ (Orange is the New App).
The show’s second season is now available in entirely; however, if you binge-watched the entire thing in 13 hours like I did and still need a fix, this app is just the thing. The photo-sharing application allows you to create customized cards with your own messages and images (think face-in-a-hole sort of thing). If you can’t think of your own message, fear not; several of the cards are filled with meme-worthy expressions, such as a shot of George ‘Pornstache’ Mendez (I’m not kidding, that’s what he’s listed as on IMDB), with his signature phrase “Hell Nope.”
Once you’ve customized your card, you can share it across various social media platforms from Twitter to Facebook to WhatsApp.
The show’s second season is now available in entirely; however, if you binge-watched the entire thing in 13 hours like I did and still need a fix, this app is just the thing. The photo-sharing application allows you to create customized cards with your own messages and images (think face-in-a-hole sort of thing). If you can’t think of your own message, fear not; several of the cards are filled with meme-worthy expressions, such as a shot of George ‘Pornstache’ Mendez (I’m not kidding, that’s what he’s listed as on IMDB), with his signature phrase “Hell Nope.”
Once you’ve customized your card, you can share it across various social media platforms from Twitter to Facebook to WhatsApp.
Trend Themes
1. Mobile Photo-sharing Apps - Disruptive innovation opportunity: Create a mobile app that allows users to customize and share their own photo cards.
2. Fandom Apps - Disruptive innovation opportunity: Develop an app that caters to superfans of popular TV shows, allowing them to engage and interact with the content.
3. Meme Creation Tools - Disruptive innovation opportunity: Build a platform that enables users to easily create and share memes using popular TV show characters and quotes.
Industry Implications
1. Entertainment - Disruptive innovation opportunity: Use similar mobile app concepts to enhance the fan experience of other popular TV shows and movies.
2. Social Media - Disruptive innovation opportunity: Integrate customizable photo-card features into existing social media platforms to enhance user engagement.
3. E-commerce - Disruptive innovation opportunity: Combine photo-sharing and customization features with an e-commerce platform, allowing users to create personalized merchandise featuring their favorite TV show characters.
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