Distinctive Life Helps People Remember a Loved One by Preserving DNA
Laura McQuarrie — May 6, 2015 — Tech
References: distinctivelife & wfaa
In addition to offering a variety of services for burials and cremations, Distinctive Life is a Texan funeral home that offers another unique way to remember a loved one.
At the request of a family, the funeral home's DNA Memorial service provides a way to preserve an actual piece of a loved one. This is done by collecting a cheek swab and a hair sample, which are sent to a testing lab before being stored in tiny capsules for safe keeping.
When Larissa Covato was told that her 89-year-old mother had only two weeks to live, she sought out a DNA Memorial. Knowing that her mother doted on her grandchildren, Covato viewed it as a medical investment in her children's future. As founder Jeff Friedman says: "It doesn't matter what we learn later on in life, we can always revert back to the DNA to tell us more as science picks up."
At the request of a family, the funeral home's DNA Memorial service provides a way to preserve an actual piece of a loved one. This is done by collecting a cheek swab and a hair sample, which are sent to a testing lab before being stored in tiny capsules for safe keeping.
When Larissa Covato was told that her 89-year-old mother had only two weeks to live, she sought out a DNA Memorial. Knowing that her mother doted on her grandchildren, Covato viewed it as a medical investment in her children's future. As founder Jeff Friedman says: "It doesn't matter what we learn later on in life, we can always revert back to the DNA to tell us more as science picks up."
Trend Themes
1. DNA Preservation - Opportunity for funeral homes to offer DNA preservation services as a unique way to remember loved ones.
2. Medical Investments - Growing demand for DNA preservation as a medical investment, providing future insights and discoveries.
3. Personalized Memorials - Increasing desire for personalized funeral services that go beyond traditional burials and cremations.
Industry Implications
1. Funeral Services - Funeral homes can capitalize on the trend of DNA preservation to offer unique memorial services.
2. Genetic Testing - Testing labs can expand their services to include DNA preservation and storage options.
3. Healthcare - As DNA preservation gains popularity, healthcare providers can explore ways to integrate DNA data into patient care and diagnostics.
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