Go for Zero's 'Your Own Funeral' Shares the Grave Dangers of Speeding
Laura McQuarrie — April 10, 2014 — Marketing
References: ilestpartitropvite.be & creativecriminals
This Go For Zero campaign takes a shocking approach to addressing the dangers of speeding, asking people: "What if you were invited to your own funeral?"
For the campaign, friends and family members invited someone they know who has a bad habit of speeding, hoping that by attending their own mock funerals, they would get a real wake up call. The eulogy speeches then have friends and family members deliver heartfelt speeches about how much their loved one will be missed and that they wished they had been more conscious of the speed limits. In the audience of their own funeral, most people were quick to shed a few tears at these pleas and hopefully, change their ways.
Although the campaign is presented in French, but subtitles can be enabled on YouTube.
For the campaign, friends and family members invited someone they know who has a bad habit of speeding, hoping that by attending their own mock funerals, they would get a real wake up call. The eulogy speeches then have friends and family members deliver heartfelt speeches about how much their loved one will be missed and that they wished they had been more conscious of the speed limits. In the audience of their own funeral, most people were quick to shed a few tears at these pleas and hopefully, change their ways.
Although the campaign is presented in French, but subtitles can be enabled on YouTube.
Trend Themes
1. Mock-funeral Interventions - This trend presents an opportunity for companies to use unconventional methods to address harmful habits in a way that connects on an emotional level.
2. Shocking Awareness Campaigns - This trend encourages businesses to take bold, attention-grabbing approaches to raise awareness about important issues.
3. Peer-to-peer Advocacy - This trend underscores the power of personal connections and encourages companies to leverage peer networks when promoting positive behavior.
Industry Implications
1. Automotive - Car manufacturers can use shocking campaigns like this to promote safe driving and feature safety features in their advertising.
2. Insurance - Insurance companies can encourage safe driving habits and potentially offer rewards for policyholders who maintain good driving practices.
3. Advertising and Marketing - Marketing firms can find new opportunities to create effective campaigns by incorporating unconventional elements that engage and resonate with the audience.
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