These Nestlé Starbucks Seasonal Products are Festive
Michael Hemsworth — October 14, 2020 — Marketing
The upcoming holiday season is likely to see many consumers spending more time at home than in previous years, which is being made a little more special thanks to new releases like these Nestlé Starbucks seasonal products. The at-home coffee products will be rolling out at select grocery stores as well as online through the end of the year and include five seasonal coffees, three options for the Holiday Blend and more. The products will all come in a limited-edition red packaging that is inspired by the brand's iconic red holiday cup that was launched 20 years ago to celebrate the arrival of the holiday season.
Head of Beverages Strategic Business Unit Philipp Navratil spoke on the new Nestlé Starbucks seasonal products saying, "This year’s holiday season will be different for many of us due to the ongoing pandemic. By offering this Starbucks Holiday Coffees and Favourites range, we are excited to give consumers the opportunity to bring the taste of the holidays home. It is the chance to experience the comfort of the café and the Starbucks experience at home, in a new way.”
Head of Beverages Strategic Business Unit Philipp Navratil spoke on the new Nestlé Starbucks seasonal products saying, "This year’s holiday season will be different for many of us due to the ongoing pandemic. By offering this Starbucks Holiday Coffees and Favourites range, we are excited to give consumers the opportunity to bring the taste of the holidays home. It is the chance to experience the comfort of the café and the Starbucks experience at home, in a new way.”
Trend Themes
1. At-home Coffee Products - The rise of at-home coffee products may disrupt the traditional coffee shop industry and create new revenue opportunities for the production and sale of coffee products.
2. Holiday Seasonal Products - Seasonal product releases can lead to increased product demand and consumer engagement, which may be beneficial for businesses looking to capitalize on holiday spending.
3. Limited-edition Packaging - Developing limited-edition packaging for seasonal products can create a sense of exclusivity and encourage impulse purchases among consumers, potentially increasing overall sales.
Industry Implications
1. Coffee Production - As at-home coffee consumption rises, coffee producers have the opportunity to develop and market new coffee products for consumers to enjoy from the comfort of their own homes.
2. Retail - Retailers can take advantage of the holiday season by stocking seasonal products and limited-edition packaging, which may increase sales and attract more customers to their stores.
3. Marketing and Design - Creating impactful marketing campaigns and unique packaging designs for seasonal products can differentiate a brand from competitors and increase consumer engagement, leading to increased sales and brand loyalty.
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