Apartment Therapy X Bemz Covers Re-Imagine Ikea Silhouettes
Ellen Smith — January 18, 2021 — Art & Design
Iconic Swedish home furnish brand Ikea is known for its reliable pieces at low-price points, but those looking for a statement couch may not find what they're looking for -- Apartment Therapy X Bemz aims to solve that, with Ikea-specific sofa covers that arrive in stylish corduroy.
The latest collection is suited to fit over some of Ikea's most-popular pieces, including the Vilme 3 Seater Sofa or the Karlstad. the colorways, according to the brand, were inspired by fashion, boasting sunny, colorful hues that speak to a bolder consumer base. The colors includes six shades: Peacoat, Moss Green, Brick Red and Seagrass, Blush and Wild Deer. Perfect for making a statement in the living room, this collection is set to appeal to the stylish designer on a budget.
Image Credit: Bemz
The latest collection is suited to fit over some of Ikea's most-popular pieces, including the Vilme 3 Seater Sofa or the Karlstad. the colorways, according to the brand, were inspired by fashion, boasting sunny, colorful hues that speak to a bolder consumer base. The colors includes six shades: Peacoat, Moss Green, Brick Red and Seagrass, Blush and Wild Deer. Perfect for making a statement in the living room, this collection is set to appeal to the stylish designer on a budget.
Image Credit: Bemz
Trend Themes
1. Affordable Customization - The Apartment Therapy X Bemz sofa covers offer affordable customization options for Ikea furniture, presenting opportunities for other companies to create similar products.
2. Fashion-inspired Colorways - The corduroy sofa covers are inspired by fashion and offer bold and colorful hues, highlighting opportunities for fashion and home decor industries to collaborate and create new product lines.
3. Sustainable Remakes - The Apartment Therapy X Bemz sofa covers target a specific furniture brand and offer a sustainable and eco-friendly way to update and repurpose furniture, providing opportunities for sustainability-focused businesses to innovate in this area.
Industry Implications
1. Home Furnishing - The corduroy sofa covers provide affordable customization options and add unique styles to furniture, creating room for potential competitors to come up with similar products.
2. Textile and Fashion - The fashion-inspired colorways of the sofa covers allow for the creation of new product lines through collaboration between the textile and fashion industry.
3. Sustainability - The innovative approach of Apartment Therapy X Bemz to repurpose Ikea furniture with eco-friendly materials presents a range of opportunities for businesses seeking to innovate and create a more sustainable world.
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