Quivr Cold Brew Coffees Have a Ready-to-Drink Format
Michael Hemsworth — October 9, 2020 — Marketing
References: drinkquivr & bevnet
The Quivr cold brew coffees are a premium range of canned java products that will provide consumers with an easier way to enjoy their favorite refreshments without the need to perform any manual brewing.
The products include a regular cold brew coffee as well as decaffeinated version that is perfect for those who might have a sensitivity to caffeine, but still want to enjoy the premium flavor. The brand also offers teas that are achieved with premium leaves in both caffeinated and herbal varieties.
The Quivr cold brew coffees are all free from additives, preservatives, sugar and dairy to deliver consumers a high-quality product that is likely to be preferred by java purists and those who might be just foraying into the world of craft coffee.
The products include a regular cold brew coffee as well as decaffeinated version that is perfect for those who might have a sensitivity to caffeine, but still want to enjoy the premium flavor. The brand also offers teas that are achieved with premium leaves in both caffeinated and herbal varieties.
The Quivr cold brew coffees are all free from additives, preservatives, sugar and dairy to deliver consumers a high-quality product that is likely to be preferred by java purists and those who might be just foraying into the world of craft coffee.
Trend Themes
1. Premium Canned Coffee - Opportunity for businesses to create high-quality, ready-to-drink canned coffees for convenience-seeking consumers.
2. Specialty Decaffeinated Coffee - Potential for companies to develop decaffeinated canned coffee options to cater to caffeine-sensitive individuals without compromising flavor.
3. Artisanal Ready-to-drink Teas - Disruptive innovation opportunity for brands to produce premium canned teas using high-quality leaves, appealing to both caffeinated and herbal tea enthusiasts.
Industry Implications
1. Beverage Packaging - Chance for beverage packaging companies to create aesthetically appealing and functional cans for premium canned coffees and teas.
2. Craft Coffee Roasters - Opportunity for craft coffee roasters to expand their offerings by venturing into the production of canned cold brew coffee and decaffeinated options.
3. Specialty Tea Brands - Potential for specialty tea brands to tap into the market for canned ready-to-drink teas and introduce unique blends and flavors in convenient packaging.
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