Hair care products are now prioritizing "clean" formulations
Trend - "Free-from" hair care products and collections are increasingly popular as consumers turn to "clean" claims in industries like F&B and skincare. These products aim to give users results without the inclusion of potentially harmful ingredients.
Insight - As consumers become more educated on food, hair and skincare ingredients thanks to increased education via platforms like social media, they seek out products that are free of the ingredients that don't align with their needs, values, or personal preferences. Brands are increasingly having to cut out ingredients or be more transparent in their claims in order to appeal to this growing group of customers.
Insight - As consumers become more educated on food, hair and skincare ingredients thanks to increased education via platforms like social media, they seek out products that are free of the ingredients that don't align with their needs, values, or personal preferences. Brands are increasingly having to cut out ingredients or be more transparent in their claims in order to appeal to this growing group of customers.
Workshop Question - How is your brand prioritizing "clean" or free-from formulations?
Trend Themes
1. Free-from Formulations - Hair care and color companies are focusing on creating clean, vegan, and natural hair products to cater to health-conscious consumers
2. Collaboration with Beauty Experts - Brands partner with popular hair stylists and beauty influencers to create innovative and trendy hair care products
3. Eco-friendly and Sustainable Products - Sustainable, waste-reducing, and resource-sharing hair care products that support charity initiatives by donating a portion of sales
Industry Implications
1. Hair Care and Color - Companies can leverage the trend of clean and natural hair care and color products to cater to health-conscious consumers and expand their market
2. Skincare and Cosmetics - Brands that specialize in clean, vegan, and natural skincare and cosmetics can expand into the hair care industry to cater to similar health-conscious consumers
3. Sustainability and Social Responsibility - Companies can focus on producing eco-friendly and sustainable products that support charity initiatives to attract socially conscious consumers who prioritize ethical and responsible consumption
