Protective sprays help prevent pollution from damaging the skin
Trend - Cosmetic sprays that offer everything from makeup-setting to skin-enhancing benefits are now incorporating ingredients that are said to protect users from pollution and the negative effects if can have on the skin.
Insight - As consumers who are interested in self-care increasingly prioritize preventative healthcare both topically and in ingestible products, they seek out brands that help protect them from health issues or concerns before they arise. This product-educated consumer wants products that are easily incorporated into their routines that have a long-term positive impact.
Insight - As consumers who are interested in self-care increasingly prioritize preventative healthcare both topically and in ingestible products, they seek out brands that help protect them from health issues or concerns before they arise. This product-educated consumer wants products that are easily incorporated into their routines that have a long-term positive impact.
Workshop Question - How is your brand prioritizing convenient preventative care?
Trend Themes
1. Preventative Skincare - Consumers are seeking out brands that offer long-term protective skincare solutions.
2. Anti-pollution Products - Products that protect the skin from pollution and environmental stressors are becoming increasingly popular.
3. Blue Light Protection - Skincare products that protect the skin from blue light, emitted by screens, are gaining popularity.
Industry Implications
1. Beauty - The beauty industry has a wide range of opportunities to create and innovate with anti-pollution, blue light and preventative skincare products.
2. Technology - As consumers demand more screen time, the technology industry can explore creating products that emit less blue light.
3. Healthcare - Preventative healthcare solutions that protect against environmental stressors can become more integrated with skincare products to benefit consumers.
