Playful patterns become popular in food and beverage packaging
Trend - Patterned food and beverage packaging is on the rise as brands make more creative attempts to capture the attention of consumers. Playful, patterned imagery on adult-targeted products speaks to the move away from minimalism that can be seen in the branding space.
Insight - Consumers' have grown accustomed to the ways in which brands have tried to appeal to them over the past several years, with minimalism being the most popular choice for brands looking to draw people in. Now, consumers are increasingly attracted to packaging with maximalist design influences for their novelty in the food and beverage space.
Insight - Consumers' have grown accustomed to the ways in which brands have tried to appeal to them over the past several years, with minimalism being the most popular choice for brands looking to draw people in. Now, consumers are increasingly attracted to packaging with maximalist design influences for their novelty in the food and beverage space.
Workshop Question - How is your brand finding new ways to appeal to consumers via branding and imagery?
Trend Themes
1. Maximalist Packaging - Consumers are increasingly attracted to maximalist packaging design influences for their novelty in the food and beverage space, which offers an opportunity for brands to experiment with bold and colorful designs.
2. Influencer-led Campaigns - Partnerships with online fashion retailers and lifestyle influencers offer a new way for food brands to push their positioning beyond food and into fashion and lifestyle, creating new marketing opportunities.
3. AI-generated Artwork - Artificial intelligence offers the opportunity for food and beverage brands to experiment with unique and colorful designs, giving each product a uniquely distinct look yet the collection as a whole remains cohesive.
Industry Implications
1. Food and Beverage Packaging - The use of eye-catching patterns and maximalist design influences offers a new opportunity for food and beverage brands looking to capture the attention of consumers with new and creative packaging.
2. Fashion and Lifestyle - Influencer-led campaigns offer food and beverage brands a way to push their positioning beyond food and into fashion and lifestyle, expanding their marketing outreach to new audiences.
3. Packaging Design - Artificial intelligence, combined with bold and colorful packaging designs, creates unique opportunities for packaging design innovation in food and beverage, offering brands the opportunity to experiment with new artwork and designs.
