Chanel's Lipscanner Lets Beauty Lovers Glean Inspiration from Daily Life
Laura McQuarrie — February 23, 2021 — Fashion
References: chanel & premiumbeautynews
Lipscanner is the first-ever virtual lipstick try-on app from Chanel and it leverages artificial intelligence so that users can try the brand's beauty products with ease. The application is more than just a try-on tool, as it gives beauty lovers the chance to take in their surroundings and scan articles of clothing, magazines or social media to get color inspiration.
In real-time, the Lipscanner app pulls from over 400 references to suggest the product with the closest shade from Chanel's range of lipsticks. The app is the culmination of months of work to refine an exclusive algorithm. Machine learning is an ongoing process and it will continually be improved with the brand's future lipstick releases.
In real-time, the Lipscanner app pulls from over 400 references to suggest the product with the closest shade from Chanel's range of lipsticks. The app is the culmination of months of work to refine an exclusive algorithm. Machine learning is an ongoing process and it will continually be improved with the brand's future lipstick releases.
Trend Themes
1. Virtual Try-on Apps - The use of AI and machine learning to create virtual try-on apps like Lipscanner to enable consumers to try on beauty products without leaving their homes.
2. Augmented Reality - The integration of augmented reality in beauty apps like Lipscanner to create immersive experiences for consumers and drive sales.
3. AI-powered Beauty - The use of AI and machine learning in the beauty industry to recommend personalized products and enhance the overall consumer experience.
Industry Implications
1. Beauty and Personal Care - The use of virtual try-on apps like Lipscanner can help beauty brands to increase sales and improve consumer engagement.
2. Retail and E-commerce - The integration of augmented reality and AI in retail and e-commerce can create a more engaging shopping experience for consumers.
3. Artificial Intelligence - AI-powered beauty apps like Lipscanner can help to optimize the product development process for brands and improve consumer satisfaction.
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