Uber Eats Partnered with Lawson to Offer Convenience Store Products
Michael Hemsworth — August 29, 2019 — Business
References: ubereats & talkingretail
Consumers looking for an easier way to obtain convenience store products in Tokyo can now take advantage of a new partnership between Uber Eats and retailer Lawson.
The service is being trialled by the two brands and will offer shoppers with intuitive access to around 100 different products ranging from cooked meals to essentials like toilet paper. Shoppers looking to take advantage of the service can do so in Tokyo where four stores are presently participating with another 13 being added by the end of September. The trial is set to run until the end of November.
Lawson does not presently offer a delivery service and plans to study the convenience store products service results before it considers a wider launch at a later date.
The service is being trialled by the two brands and will offer shoppers with intuitive access to around 100 different products ranging from cooked meals to essentials like toilet paper. Shoppers looking to take advantage of the service can do so in Tokyo where four stores are presently participating with another 13 being added by the end of September. The trial is set to run until the end of November.
Lawson does not presently offer a delivery service and plans to study the convenience store products service results before it considers a wider launch at a later date.
Trend Themes
1. Corner Store Delivery - The partnership between Uber Eats and Lawson highlights the trend of delivering convenience store products directly to consumers, providing an opportunity for other corner stores to explore similar partnerships.
2. Intuitive Access - The integration of Uber Eats with Lawson's convenience store products offers an innovative solution for consumers to easily access a wide range of essential items, creating potential for other retailers to develop similar seamless shopping experiences.
3. Expansion of Convenience - The trial and potential wider launch of delivering convenience store products through Uber Eats demonstrates the trend of expanding convenience services, opening up possibilities for other retailers and delivery platforms to collaborate and improve accessibility for customers.
Industry Implications
1. Food Delivery - The collaboration between Uber Eats and Lawson showcases the opportunity for food delivery platforms to diversify their offerings by partnering with corner stores to deliver a wider range of products beyond restaurant meals.
2. Retail - The integration of Uber Eats with Lawson's convenience store products presents an innovative approach for the retail industry to enhance customer experience and offer added convenience through online delivery services.
3. Technology - The partnership between Uber Eats and Lawson illustrates the potential for technology companies to disrupt traditional retail models by providing innovative last-mile delivery solutions for convenience store products.
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