Walmart is Looking to Take Its Groceries Directly to Consumers
Riley von Niessen — June 7, 2016 — Business
Walmart is now testing out grocery deliveries by collaborating with ride share companies Lyft and Uber.
The company is currently launching the service in Phoenix and Denver to get a better idea of the market for grocery deliveries in the area. It's reported that Walmart would work with 'AmazonFresh,' making the service possible in multiple US states. The purpose of the new business venture for the brand is to drive its online sales, making its products more readily available for consumers.
Considering Walmart's popularity and the increase in demand of food service delivery platforms, its likely that the grocery deliveries will prove successful. The service would work by having consumers enter in their shopping list through a simple online platform, at which point Walmart employees would ready the items for the driver to be dropped off.
The company is currently launching the service in Phoenix and Denver to get a better idea of the market for grocery deliveries in the area. It's reported that Walmart would work with 'AmazonFresh,' making the service possible in multiple US states. The purpose of the new business venture for the brand is to drive its online sales, making its products more readily available for consumers.
Considering Walmart's popularity and the increase in demand of food service delivery platforms, its likely that the grocery deliveries will prove successful. The service would work by having consumers enter in their shopping list through a simple online platform, at which point Walmart employees would ready the items for the driver to be dropped off.
Trend Themes
1. Collaborative Grocery Deliveries - The trend of collaborative grocery deliveries is disrupting the traditional grocery shopping experience by partnering with ride share companies to offer convenient and efficient delivery services.
2. Online Grocery Sales - The trend of online grocery sales is disrupting the retail industry by providing consumers with the convenience of ordering groceries online and having them delivered directly to their doorstep.
3. Food Service Delivery Platforms - The trend of food service delivery platforms is disrupting the restaurant industry by allowing consumers to order food from their favorite restaurants and have it delivered to their location.
Industry Implications
1. Grocery Retail - The grocery retail industry has an opportunity to embrace collaborative grocery deliveries to enhance customer experience and drive online sales.
2. Ride Share - The ride share industry can capitalize on collaborative grocery deliveries by partnering with grocery retailers to expand their service offerings and reach a wider customer base.
3. Restaurant - The restaurant industry can explore collaborative grocery deliveries to diversify revenue streams and meet the growing demand for food delivery services.
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