Progressive's 'Get Off My Insurance' Campaign Celebrates Father's Day
Riley von Niessen — June 24, 2019 — Marketing
References: adsoftheworld & getoffmyinsurance
Ahead of Father's Day, Progressive launched its 'Get Off My Insurance' campaign, which was done in partnership with advertising agency Arnold Worldwide.
The campaign highlights the launch of a brand new cologne, called 'Get Off My Insurance.' The faux scent is said to boast notes of musk, leather, tonka bean, and ginger. More specifically, the cologne is "infused with notes of wallet leather and layered with copper undertones, it explodes an essence of fiscal serenity."
The purpose of the campaign is to spark conversations about the benefits of having fewer dependents on one's insurance plan, which is backed up by other novelty products like the 'Get Out of My House' shaving oil, 'Get Your Act Together' hand butter, ' Get A Job' body gel, and the 'Get Married Already' two-in-one shampoo and conditioner.
The campaign highlights the launch of a brand new cologne, called 'Get Off My Insurance.' The faux scent is said to boast notes of musk, leather, tonka bean, and ginger. More specifically, the cologne is "infused with notes of wallet leather and layered with copper undertones, it explodes an essence of fiscal serenity."
The purpose of the campaign is to spark conversations about the benefits of having fewer dependents on one's insurance plan, which is backed up by other novelty products like the 'Get Out of My House' shaving oil, 'Get Your Act Together' hand butter, ' Get A Job' body gel, and the 'Get Married Already' two-in-one shampoo and conditioner.
Trend Themes
1. Celebrate Father's Day - Disruptive innovation opportunity: Create unique and humorous marketing campaigns that leverage holidays to engage with customers.
2. Faux Product Launch - Disruptive innovation opportunity: Introduce fake or novelty products to grab attention and start conversations around relevant topics.
3. Novelty Personal Care Products - Disruptive innovation opportunity: Develop unusual or gimmicky personal care items that cater to specific customer preferences or interests.
Industry Implications
1. Insurance - Disruptive innovation opportunity: Explore creative ways to communicate insurance benefits and engage with customers through unconventional marketing tactics.
2. Advertising - Disruptive innovation opportunity: Embrace humor and novelty in advertising campaigns to capture attention and foster brand loyalty.
3. Personal Care - Disruptive innovation opportunity: Create unique personal care products that stand out from traditional offerings and appeal to niche markets.
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