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Health-Conscious Convenience

Edibles designed for the microwave get a wellness-focused rebranding

Implications - Health concerns surrounding microwaved foods are constantly on the minds of consumers, which has resulted in the rebranding of items designed for quick preparation as calorie and health-conscious. This shift denotes that while consumers are indeed invested in convenience, there's a demand to balance ease of use with healthful ingredients.
Trend Themes
1. Healthy Convenience - Consumers demand to balance convenience with healthful ingredients in their food options
2. Calorie-cutting Microwavable Meals - The demand for quick and healthy microwavable meals with lower calorie and fat content continues to grow
3. Organic and Non-gmo Microwavable Snacks - Consumers increasingly favor microwavable snacks with organic and non-genetically modified ingredients
Industry Implications
1. Food - The food industry should invest in providing healthy and convenient microwavable food options
2. Packaging - Innovating microwavable packaging technology with smart labeling and easy-to-understand calorie information provides a competitive advantage
3. Microwave Appliance - Developing microwave appliances that offer tailored cooking options for healthful and convenient meals can meet consumer demands
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 31 Examples:
152,758 Total Clicks
Date Range:
Apr 14 — Aug 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Healthy Vegetable Chips
Healthy Vegetable Chips
Running to the Kitchen's Tomato Chips are Sliced, Salted and Microwaved
Those who have a deep and borderline obsessive love for crispy snacks will love these healthy vegetable chips. Easy to make at home, the recipe involves two large tomatoes, some salt and access to a... MORE
Calorie-Controlled Meal Containers
Calorie-Controlled Meal Containers
The 360 Concept Packaging Contains 360 Calories Per Serving
‘360’ is a student packaging project out of Sweden’s Linnaeus University. It was developed by student designers Andreas Wikström, Erika Teljing and Hanna Mellin, who devised the... MORE
Microwaveable Breakfast Meals
Microwaveable Breakfast Meals
'Hormel Compleats Good Mornings' is a Line of Microwave Breakfasts
Hormel Compleats Good Mornings is a line of microwaveable breakfasts that will help you get your day started right. Microwaveable foods are nothing new of course, but most products tend to be things... MORE
Calorie-Cutting Microwaveable Meals
Calorie-Cutting Microwaveable Meals
Michelina's Lean Gourmet Meals are Nutritious
Michelina’s Lean Gourmet Meals are a line of quick-fix microwaveable meals that are perfect for those who want to pack on the flavor without packing on the calories. These fast and delicious... MORE
Microwaveable Organic Popcorn
Microwaveable Organic Popcorn
Quinn Popcorn is GMO, Artificial Ingredient and Preservative-Free
In an effort to reinvent microwave popcorn, the makers of Quinn Popcorn set out to create organic popcorn families could enjoy without the guilt. In addition to selling a product that comes in a... MORE
Calorie-Cutting Microwave Popcorn
Calorie-Cutting Microwave Popcorn
The Jolly Time Microwave Popcorn Uses a Healthy Blend of Oils
While undeniably delicious, microwave popcorn isn’t always the healthiest snack—but Jolly Time is looking to change that. The Jolly Time Butter and Jolly Time Butter Light Microwave... MORE

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