Etnia Fragrances Packaging Features the Blueprint of Each Aromatic Metropolis
Amelia Roblin — February 25, 2014 — Marketing
References: lavernia-cienfuegos & thedieline
The human sense of smell is a powerful conjurer of memory. Etnia Fragrances packaging makes the most of this fact and offers consumers several stimuli that bring them back to holidays past. Each voluptuous vessel holds an eau de toilette that was inspired by a favorite city such as Amsterdam, San Francisco, and Melbourne.
The perfume packaging concept was dreamed up by Lavernia & Cienfuegos. The bulbous bottle is symbolic of the globe, and from the front, it is reminiscent of a magnifying glass, signifying examination. On the back of the round labels, maps of the corresponding cities are printed and visible through the transparent Etnia Fragrances packaging. Breathe in the urban-inspired colognes and read the road names on the rear and you'll be instantly transported to Tokyo, London, Buenos Aires or elsewhere.
The perfume packaging concept was dreamed up by Lavernia & Cienfuegos. The bulbous bottle is symbolic of the globe, and from the front, it is reminiscent of a magnifying glass, signifying examination. On the back of the round labels, maps of the corresponding cities are printed and visible through the transparent Etnia Fragrances packaging. Breathe in the urban-inspired colognes and read the road names on the rear and you'll be instantly transported to Tokyo, London, Buenos Aires or elsewhere.
Trend Themes
1. Sensory Branding - Packaging that leverages human senses to create an immersive experience that connects consumers to a brand and cultivates brand loyalty.
2. Geographic Personalization - Customizing product packaging by incorporating geographic elements such as city maps can create a sense of belonging for consumers and increase the perceived value of the product.
3. Functional Aesthetics - Blending form and function in product packaging by making it visually appealing yet informative and useful through features such as embedded city maps.
Industry Implications
1. Fragrance - The fragrance industry can incorporate geographic elements to create customized and immersive experiences that enhance the olfactory journey of consumers and foster brand loyalty.
2. Travel - The travel industry can partner with fragrance brands to offer city-specific scent souvenirs that allow travelers to relive their vacation memories through scent and packaging design.
3. Gifting - Gift and souvenir shops can offer personalized and visually striking fragrance packaging that showcases the recipient's favorite city or travel destination, making it a unique and memorable gift option.
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