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Collegiate Couture

Brands glamorize back-to-school clothing and supplies with a grown-up appeal

Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of Gen Z and Millennial routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
Trend Themes
1. Glamorization of Routine - The glamorization of Gen Z and Millennial routine is creating a market demographic more attuned to adult life.
2. Sophisticated Back-to-school Products - Brands are tailoring school-oriented products and clothing to be stylish and sophisticated.
3. Celebrity-branded School Supplies - Celebrities are teaming up with school supply brands to create celebrity-branded school supplies that appeal to their younger fans.
Industry Implications
1. Fashion - Fashion brands are catering to younger demographics by creating sophisticated and stylish back-to-school products and clothing.
2. School Supplies - School supply brands are partnering with celebrities to create branded school supplies that appeal to younger consumers.
3. Office Supplies - Office supply brands are creating sophisticated and stylish collections that cater to older students and parents looking to revamp their home office.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
351,146 Total Clicks
Date Range:
Jul 14 — Aug 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Back-to-School Fashion Ads
Back-to-School Fashion Ads
The Latest Zara TRF Fall Campaign is Captured in a Gym Setting
Although the back-to-school fashion featured in the Zara TRF fall 2014 ad campaign is not as sporty as other editorials, they are captured in a gymnasium. The iconic school space provides the... MORE
Kitschy Back-to-School Editorials
Kitschy Back-to-School Editorials
The Teen Vogue Sailor Made Photoshoot Displays Scholastic Looks
The Teen Vogue Sailor Made editorial is currently on display as a part of the magazine’s August 2014 issue. Model Sailor Brinkley Cook is featured at the center of the photoshoot which... MORE
Superstar Back-to-School Bundles
Superstar Back-to-School Bundles
Beyonce Teams Up with STATE for a Line of School Supplies
The line of school supplies by Beyonce is just what every young fan will be begging their parents for before the new year begins. As fierce as the super star herself is, the school supplies... MORE
Graffiti-Inspired Backpacks
Graffiti-Inspired Backpacks
This Jansport Backpack Design is Patterned with Street Art
The JanSport backpack brand is popular among consumers of varying age groups and gender demographics. The styles are suitable for a range of people, from children in elementary schools, to college... MORE
Parisian Pencil Cases
Parisian Pencil Cases
Anthropologie's Parisienne Stationary Accessories are Classically Elegant
Anthropologie’s Parisienne pencil case is a chic accessory available just in time for the Back to School season. The elegant accessory is available in four colored hues that include an orange,... MORE
Celebrity-Branded Office Supplies
Celebrity-Branded Office Supplies
Staple's 'Office by Martha Stewart' Line Emphasizes Organization
When it comes to back-to-school supplies, Staples is going beyond the basics with its new ‘Office by Martha Stewart’ collection. Instead of colorful pens and binders, this sophisticated... MORE

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