As consumers crave on-demand relaxation, brands offer mobile spa services
Implications - Consumers are obsessed with saving time, which is being taken into account with spa retreats that are performed on-the-go. Offering treatments like massages and manicures, the services expand the perceived parameters to have "me time," which are being praised by consumers for convenience and time savings.
Trend Themes
1. Mobile Beauty Services - As consumers crave on-demand relaxation and value time-savings, brands offer mobile beauty services.
2. Gender-focused Services - Gender-based services are emerging to target specific needs and preferences for a wide range of industries.
3. On-demand Apps - On-demand apps are transforming the service industry by bringing convenience and instant gratification to customers.
Industry Implications
1. Spa and Wellness - The spa and wellness industry can benefit from offering mobile and on-demand services to target busy consumers.
2. Personal Grooming and Beauty - Personal grooming and beauty industries could explore the opportunity of introducing mobile and gender-focused services.
3. Consumer Service and Retail - Brands in the consumer service and retail industry can leverage on-demand apps to meet customer needs and increase convenience.
