Hypnos Wine Packaging Embodies the History Behind this Italian Drink
Amelia Roblin — September 5, 2012 — Marketing
References: andreabasile.it & packagingoftheworld
While most vino brands are trying to set themselves apart from their competition through the creative use of labels, Hypnos Wine packaging goes deeper to completely outdo them with a unique bottle design. The distinctive beaker shape with the detailed top and asymmetrical opening looks like the product of handmade glass work. It seems to reference the sorts of bottles one might have seen at an apothecary hundreds of years ago.
Basile Advertising's concept celebrates the century-old practice of the Marcs distillation process with this antique-looking visual identity for Longo's winery. Even the sticker on the front of Hypnos Wine packaging has an dated appearance with a seemingly hand-drawn logo and typefaces executed in a luxurious golden ink.
Basile Advertising's concept celebrates the century-old practice of the Marcs distillation process with this antique-looking visual identity for Longo's winery. Even the sticker on the front of Hypnos Wine packaging has an dated appearance with a seemingly hand-drawn logo and typefaces executed in a luxurious golden ink.
Trend Themes
1. Unique Bottle Design - Exploring unconventional bottle shapes and designs can disrupt the wine packaging industry.
2. Historical-inspired Packaging - Incorporating historical elements into packaging design can create a distinctive brand identity and attract consumers seeking nostalgic experiences.
3. Handmade Aesthetic - Embracing handmade aesthetics in packaging design can evoke a sense of craftsmanship and authenticity, appealing to artisanal consumers.
Industry Implications
1. Wine Packaging - Companies in the wine packaging industry can explore unique bottle designs and historical-inspired packaging to stand out in a crowded market.
2. Artisanal Spirits - The artisanal spirits industry can leverage the concept of handmade aesthetics in packaging design to enhance the perceived value and appeal of their products.
3. Luxury Brands - Luxury brands across various industries can incorporate historical elements into their packaging design to create a sense of exclusivity and sophistication.
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