Hellmann's Salad Dressings Unveiled New Flavors in the UK
Michael Hemsworth — March 10, 2018 — Lifestyle
References: foodbev
More consumers are on the hunt for products that are more in line with their healthy lifestyle, which is seeing brands like Hellmann's salad dressing respond with new options. The brand has launched a series of new dressings as well as an enhanced brand appearance in the UK, which speaks to the way that consumer lifestyles are changing to favor natural ingredients.
The brand has created the new 'Sesame & Soy' and 'Coconut & Lime' dressings that are made with alternative ingredients that have a health-focused profile. The new branding for the dressings focuses on the fresh ingredients within to make them appealing to shoppers in store aisles.
The Hellmann's salad dressing lineup was discussed by Unilever UK and Ireland Brand Building Director, Jon Walbancke, who said, "Salads are in exponential growth, but currently just 37% are consumed with an ambient accompaniment. Unilever sees a huge opportunity in this meal segment. Dressings will drive incremental sales by not only offering a huge variety when it comes to flavor, but addressing consumer concerns by using natural ingredients."
The brand has created the new 'Sesame & Soy' and 'Coconut & Lime' dressings that are made with alternative ingredients that have a health-focused profile. The new branding for the dressings focuses on the fresh ingredients within to make them appealing to shoppers in store aisles.
The Hellmann's salad dressing lineup was discussed by Unilever UK and Ireland Brand Building Director, Jon Walbancke, who said, "Salads are in exponential growth, but currently just 37% are consumed with an ambient accompaniment. Unilever sees a huge opportunity in this meal segment. Dressings will drive incremental sales by not only offering a huge variety when it comes to flavor, but addressing consumer concerns by using natural ingredients."
Trend Themes
1. Health-focused Dressings - There is an opportunity for food companies to cater to consumers' health-conscious lifestyles by creating salad dressings with alternative, natural ingredients.
2. Plant-based Ingredients - Food companies can incorporate plant-based options into their dressings to cater to consumers' increasing focus on natural ingredients.
3. Innovative Salad Dressing Flavors - There is an opportunity for food companies to expand their dressing options with unique and innovative flavors to meet consumer demand for variety.
Industry Implications
1. Food and Beverage - The food and beverage industry can create healthy and unique options for salad dressings to meet the needs of health-conscious consumers.
2. Retail - The retail industry can highlight natural and innovative salad dressing options to cater to consumers' demand for variety and health-focused products.
3. Marketing - The marketing industry can help food and beverage companies showcase their new and unique salad dressing flavors and ingredients to attract health-conscious consumers.
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