McDonald’s is Rewarding App Users with Free Fries on Fridays
Michael Hemsworth — July 31, 2018 — Tech
McDonald’s is now running a new promotion that will offer consumers who use its app with the ability to enjoy free fries every Friday until the end of the year.
The promotion works by having users of the app spend a minimum of $1 on Friday to be rewarded with a free order of medium fries, which will come as welcome news to thrifty consumers looking to save some money. The promotion comes as part of the brands move towards encouraging mobile ordering to help make it simpler for consumers to make a purchase when they are heading to a nearby location.
The McDonald’s free fries Friday promotion will run each Friday until the end of 2018 and is sure to help increase adoption rates of the fast food app.
Image Credit: McDonald’s
The promotion works by having users of the app spend a minimum of $1 on Friday to be rewarded with a free order of medium fries, which will come as welcome news to thrifty consumers looking to save some money. The promotion comes as part of the brands move towards encouraging mobile ordering to help make it simpler for consumers to make a purchase when they are heading to a nearby location.
The McDonald’s free fries Friday promotion will run each Friday until the end of 2018 and is sure to help increase adoption rates of the fast food app.
Image Credit: McDonald’s
Trend Themes
1. Mobile Ordering - The promotion encourages mobile ordering as a convenient way for consumers to make purchases.
2. Frequent Promotions - Offering frequent promotions like free fries on Fridays can attract thrifty consumers and boost sales.
3. Digital Loyalty Programs - Rewarding app users with free fries demonstrates the effectiveness of digital loyalty programs in driving customer engagement.
Industry Implications
1. Fast Food - The promotion by McDonald's highlights the potential of mobile apps in the fast food industry to drive sales and enhance customer experience.
2. Mobile App Development - The success of the McDonald's app promotion underscores the need for mobile app developers to create user-friendly and engaging experiences for businesses in various industries.
3. Customer Loyalty Solutions - Companies specializing in customer loyalty solutions can explore innovative ways to leverage mobile apps and promotions to increase consumer engagement and retention.
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