OvenWorks Pizza and Lakefront Brewery Created a Beer-Infused Pizza Crust
Laura McQuarrie — May 9, 2018 — Lifestyle
References: ovenworkspizza & projectnosh
OvenWorks Pizza and Lakefront Brewery came together to create a first-of-its-kind infused pizza crust. While there are plenty of pizza products that are stuffed with cheese, the collaborators took a completely different approach to creating their frozen pizza and settled on a craft beer infusion.
As pizza and beer is a combination that goes hand-in-hand, this unique 'Beer Hall Pizza' product gives consumers the chance to enjoy both flavors at once.
The new craft beer-infused pizza crust is set to be appearing in grocery stores, convenience stores, taverns and hospitality locations across Wisconsin and Minnesota. As OvenWorks Pizza and Lakefront Brewery are both Wisconsin-based companies, they are putting a spotlight on ingredients and business that feeds the local economy.
As pizza and beer is a combination that goes hand-in-hand, this unique 'Beer Hall Pizza' product gives consumers the chance to enjoy both flavors at once.
The new craft beer-infused pizza crust is set to be appearing in grocery stores, convenience stores, taverns and hospitality locations across Wisconsin and Minnesota. As OvenWorks Pizza and Lakefront Brewery are both Wisconsin-based companies, they are putting a spotlight on ingredients and business that feeds the local economy.
Trend Themes
1. Craft Beer-infused Foods - Opportunity for food and beverage companies to explore incorporating craft beer into their products.
2. Local Ingredient Sourcing - Opportunity for businesses to highlight their use of locally sourced ingredients as a selling point.
3. Convenience Store Innovation - Opportunity for convenience stores to expand their frozen food offerings with unique, artisanal products.
Industry Implications
1. Food and Beverage - Companies in this industry can explore innovative ways to incorporate craft beer into their product lines.
2. Hospitality - This industry can benefit from offering unique, locally sourced menu items that cater to craft beer and pizza lovers.
3. Convenience Stores - Businesses in this industry can expand their offerings beyond traditional frozen pizzas with the introduction of artisanal products such as craft beer-infused pizza.
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