Cowra's Australian Music Festival Targets a Baby Boomer Audience
Laura McQuarrie — March 24, 2015 — Life-Stages
References: stephenrcheney.au & facebook
Music from the 50s, 60s and 70s is often regarded as some of the most prized music of all time, so you'll only be hearing the best at this Australian music festival held in Cowra. From classic rock 'n' roll to disco and country, the Baby Boomers Music Festival pays tribute to decades past and encourages its attendees to dust out their closets and come dressed up in matching styles worn in the past—there are even prizes offered for the best groups and individuals in costume.
Reviving memories with music, this festival has performers who pay homage to legends like Elvis and Johnny Cash. Aside from music, there's also a vintage car show to fully immerse baby boomers in nostalgia.
Reviving memories with music, this festival has performers who pay homage to legends like Elvis and Johnny Cash. Aside from music, there's also a vintage car show to fully immerse baby boomers in nostalgia.
Trend Themes
1. Nostalgia Tourism - Opportunity to create more events that tap into people's nostalgia for previous decades
2. Retro Fashion - Creating an opportunity for fashion retailers to capitalize on baby boomers who want to relive and rewear fashion from their youth
3. Throwback Marketing - Opportunity for companies to target baby boomers with marketing campaigns that elicit feelings of nostalgia
Industry Implications
1. Music Festival Industry - Opportunity for festivals to create more nostalgic music events that attract baby boomers
2. Fashion Retail Industry - Opportunity to sell retro-inspired clothing to baby boomers who are drawn to nostalgia and vintage style
3. Marketing Industry - Opportunity to create campaigns that appeal to baby boomers' nostalgia for past decades
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