Refigural Gives Readers a Fearless Perspective on Aging
Jana Pijak — January 13, 2016 — Life-Stages
Recently spotlighted on the Dazed Digital website, Refigural is a boomer lifestyle publication that rejects fashion and beauty stereotypes, associated with growing older. Embracing self-expression, the magazine refigures beauty ideals in an effort to promote self-expression and an individualistic portrayal of its featured subjects. The quarterly publication spotlight fashion, art and beauty stories that redefine convention while opening the minds of readers.
Recognizing the rising popularity of aging icons like Iris Apfel, Patti Smith and Baddie Winkle -- the elderly Instagram star whose colorful outfits and familiarity with hip hop music have made her a viral sensation -- Refigural blends artful photography with middle aged subjects who aren't afraid to go against the grain.
While the aging process is often negatively perceived by the media and the beauty industry as a whole, Refigural spotlights confident boomer women with a unique sense of style and proves that aging gracefully doesn't come with an instruction manual or traditional set of rules.
Recognizing the rising popularity of aging icons like Iris Apfel, Patti Smith and Baddie Winkle -- the elderly Instagram star whose colorful outfits and familiarity with hip hop music have made her a viral sensation -- Refigural blends artful photography with middle aged subjects who aren't afraid to go against the grain.
While the aging process is often negatively perceived by the media and the beauty industry as a whole, Refigural spotlights confident boomer women with a unique sense of style and proves that aging gracefully doesn't come with an instruction manual or traditional set of rules.
Trend Themes
1. Reimagined Aging - The trend of reimagining aging as a time of self-expression and individualism creates opportunities for beauty, fashion, and lifestyle brands to cater to an older demographic with unique needs and preferences.
2. Age-inclusive Representation - The trend of age-inclusive representation in media presents opportunities for companies to appeal to a wider range of demographics and challenge stereotypes associated with aging.
3. Boomer Empowerment - The trend of boomer empowerment encourages brands to prioritize the needs and desires of older consumers and empower them to express themselves freely and confidently.
Industry Implications
1. Fashion - Fashion brands can create age-inclusive clothing lines that cater to the unique needs and preferences of older consumers, or collaborate with publications like Refigural to challenge stereotypes and promote self-expression.
2. Beauty - Beauty brands can develop products that cater to the changing skin and hair needs of older consumers, or feature diverse models of all ages in their advertisements to promote age-inclusive representation.
3. Media - Media companies can feature older voices and perspectives in their content, or create new publications that cater to the unique interests and concerns of boomers, like Refigural does.
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