Opportunities for creative presentation are abundant in virtual environments
Trend - The online environment breaks the boundaries of aesthetic imagination, enabling the existence of various compositions and ethereal landscapes that would otherwise be impossible. As retail brands are pivoting to an all-digital strategy due to COVID-19, many are embracing these advantages.
Insight - The desire for escapism is potent in contemporary consumers who live fast-paced, technologically enhanced lifestyles. With the onset of the COVID-19 pandemic and the associated travel restrictions, many don't have the opportunity or are finding it increasingly difficult to take a break and enjoy a change of scenery. Since many are conscious that non-essential traveling is strongly discouraged, consumers are looking for ways to escape with the help of their imagination.
Insight - The desire for escapism is potent in contemporary consumers who live fast-paced, technologically enhanced lifestyles. With the onset of the COVID-19 pandemic and the associated travel restrictions, many don't have the opportunity or are finding it increasingly difficult to take a break and enjoy a change of scenery. Since many are conscious that non-essential traveling is strongly discouraged, consumers are looking for ways to escape with the help of their imagination.
Workshop Question - How can your brand enhance its digital presence during COVID-19?
Trend Themes
1. Virtual Escapism - As consumers seek ways to escape their fast-paced, technologically enhanced lives, businesses are leveraging the online environment to offer visually alluring, whimsically dreamy, and surreal content.
2. Digital Fashion - As the pandemic pushes the fashion industry to rethink their design process as well as their supply chains, businesses are exploring the intersection of fashion and technology and opening up opportunities for digital fashion houses, gamified metaverse stores and other innovative digital experiences.
3. Virtual Retail Experiences - With more brands pivoting to an all-digital strategy, virtual retail experiences have become more important than ever to offer consumers a sense of normalcy. Businesses are exploring the potential of gamification, digital interior designs, and virtual showrooms to create unique customer experiences in cyberspace.
Industry Implications
1. Fashion and Apparel - Businesses in the fashion and apparel industry are leveraging technology, the online environment, and gamification to create new digital fashion experiences.
2. Retail and E-commerce - Retailers are seeking innovative approaches to offer engaging online experiences to customers and are exploring the potential of gamification, digital interior designs, and virtual showrooms to create visually alluring and immersive customer experiences in cyberspace.
3. Interior Design and Architecture - Interior design and architecture industries have immense potential to offer their customers immersive, digitally-rendered interior designs that transport them to dreamlike living spaces while also expanding business potential by offering creative presentation opportunities.
