DOZO Tea Has a Playful Identity Thanks to Gerhard Human & DOERS
References: doers.fr & behance.net
Cape Town-based creative Gerhard Human works alongside French design agency DOERS on a playfully whimsical comic campaign for DOZO Tea.
The project consists of a number of illustration that pay homage to the tea-making process. With distinct roots in Japanese culture, the images boast some interesting characters. One is a robot — a clever nod to the digital age. Thanks to this little quirk, Gerhard Human is able to infuse the traditional with a sense of contemporary flair. The comic campaign depicts the entire process — from gathering the herbs from the fields and refining the blends with exceptional precision to the product's arrival on shelves and first contact with consumers.
The playful Japanese comic campaign is released as DOZO Tea's introduction to the market.
The project consists of a number of illustration that pay homage to the tea-making process. With distinct roots in Japanese culture, the images boast some interesting characters. One is a robot — a clever nod to the digital age. Thanks to this little quirk, Gerhard Human is able to infuse the traditional with a sense of contemporary flair. The comic campaign depicts the entire process — from gathering the herbs from the fields and refining the blends with exceptional precision to the product's arrival on shelves and first contact with consumers.
The playful Japanese comic campaign is released as DOZO Tea's introduction to the market.
Trend Themes
1. Whimsical Comic Campaigns - The use of whimsical comics in marketing campaigns can create a memorable and playful brand identity.
2. Nostalgic Cultural References - Incorporating cultural references, such as Japanese characters, in marketing materials can evoke a sense of nostalgia and resonate with consumers.
3. Blending Tradition with Contemporary Flair - By infusing traditional elements with modern aesthetics, businesses can create a unique and engaging brand experience.
Industry Implications
1. Beverage - Beverage companies can leverage whimsical comic campaigns to differentiate their products and create an emotional connection with consumers.
2. Design and Advertising - The use of nostalgic cultural references in design and advertising can help businesses stand out and capture the attention of their target audience.
3. Consumer Goods - Consumer goods companies can explore blending tradition with contemporary flair to create visually appealing and innovative packaging and product designs.
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