Jonathan Simkhai Fall/Winter 2022 Debuted in Second Life
Laura McQuarrie — February 18, 2022 — Fashion
References: dezeen
Physical pieces from the Jonathan Simkhai Fall/Winter 2022 collection were turned into digital wearables and presented within Second Life during New York Fashion Week. The latest pieces from the designer's collection were modeled by characters from the online platform and Second Life players were among the first to have access to the sale of the items. Users can make the most of the digital outfits for their avatars within the virtual world, and six of the pieces are being auctioned off in the form of non-fungible tokens.
A day after the virtual items debuted in the metaverse, the ready-to-wear collection was also presented to journalists and buyers in New York by appointment only. As Simkhai told Vogue, "It's not like I was doing one instead of the other; it was business as usual with an extra fun layer."
A day after the virtual items debuted in the metaverse, the ready-to-wear collection was also presented to journalists and buyers in New York by appointment only. As Simkhai told Vogue, "It's not like I was doing one instead of the other; it was business as usual with an extra fun layer."
Trend Themes
1. Digital Garment Nfts - Clothing collections presented in virtual worlds and sold as non-fungible tokens (NFTs) offer innovative ways to monetize fashion designs.
2. Virtual Fashion Shows - Hosting fashion events in virtual worlds like Second Life offer immersive experiences that require low carbon footprints, global access, and cost-effective opportunities.
3. Virtual Real Estate and Fashion Crossover - The collaboration of virtual real estate and fashion NFTs allows fashion brands to leverage digital assets to expand their reach.
Industry Implications
1. Fashion Industry - The fashion industry can adapt to virtual shows and NFT collections to monetize designs and reach a wider audience while reducing their carbon footprint.
2. Virtual Real Estate Industry - Virtual real estate companies can leverage the popularity of virtual fashion shows to host events and enhance their platforms to accommodate immersive marketing.
3. Blockchain Industry - The blockchain industry can employ NFTs and smart contracts to revolutionize digital payments and fashion ownership rights.
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