Black tea-incorporated skincare products are increasingly popular
Trend - Most are familiar with black tea as something to consume, and they're increasingly becoming familiar with the beverage as something to apply topically to the skin. A number of brands are including the ingredient in their skincare products due to its high levels of skin-protecting antioxidants.
Insight - "Natural" ingredients in skincare are increasingly popular as consumers find themselves overwhelmed with the many choices they have in the cosmetic space, as well as the overload of information they need in order to best understand this space. The use of familiar ingredients helps immediately create a base level of understanding of the product.
Insight - "Natural" ingredients in skincare are increasingly popular as consumers find themselves overwhelmed with the many choices they have in the cosmetic space, as well as the overload of information they need in order to best understand this space. The use of familiar ingredients helps immediately create a base level of understanding of the product.
Workshop Question - How is your brand establishing trust in its product/ingredients?
Trend Themes
1. Natural Ingredients in Skincare - Consumers are overwhelmed with the many choices they have in the cosmetic space, as well as the overload of information they need in order to best understand this space, so the use of familiar ingredients helps create a base level of understanding of the product. Opportunity: Innovate naturally sourced ingredients to offer consumers a wider variety of options for use in skincare.
2. Black Tea-infused Skincare - Black tea is increasingly used as a skincare ingredient due to its high levels of skin-protecting antioxidants, offering a new avenue of innovation for beauty brands. Opportunity: Continuously expand the usage of tea to other forms of skincare product to make it easily available to the consumers.
3. Prebiotic Cleansing Treatments - Using prebiotic inulin derived from chicory roots in cleansing treatments adds another layer of skincare benefits by supporting the skin's natural defenses. Opportunity: Develop multi-use skincare products that provide additional health benefits like supporting skin protection, as well as cleansing the skin.
Industry Implications
1. Beauty Industry - The usage of black tea and natural ingredients in skincare products offers innovation opportunities in the beauty sector as consumers are continuously seeking unique, yet natural ways to enhance their beauty routine.
2. Wellness Industry - The combination of tea and skincare products, highlight the importance of maintaining healthy skin and body through natural sources, representing the wellness market's new frontier in non-invasive solutions. Opportunity: Innovate combo products that cater to stress reduction while retaining the natural skincare benefits.
3. Nutraceutical Industry - As prebiotics are becoming increasingly popular for their health benefits, it presents new opportunities in the nutraceutical industry, with even more products being created as a result of this trend. Opportunity: Create skincare products that promote both skin and gut health using prebiotic technology.
4 Featured, 36 Examples:
54,335 Total Clicks
Date Range:
Feb 19 — Jan 21
Trending:
Mild
Consumer Insight Topics:
