Google Sparks Up Its Aesthetic with Custom Stickers by Leo Natsume
References: behance.net & behance.net
Porto Alegre-based creative Leo Natsume is commissioned by Google to curate a pack of designer stickers that are intended to uplift the whimsicality in the aesthetic of the company. Everything is in the small details and Natsume's contribution surely adds a playful dimension to the institution.
The designer stickers were created especially for a project that went by the name 'My brain in a notebook." Employees are able to decorate their professional stationery with Leo Natsume's creation. While these notebooks contain work-related budget lists, clients, meeting minutes and the like, the introduction of an animated character and a pop of color is intended to promote "inclusion, diversity, gender, teamwork and environmental awareness."
Each illustration is tied to the aforementioned principles. Leo Natsume curates both 2D and 3D versions of his incredibly whimsical designer stickers.
The designer stickers were created especially for a project that went by the name 'My brain in a notebook." Employees are able to decorate their professional stationery with Leo Natsume's creation. While these notebooks contain work-related budget lists, clients, meeting minutes and the like, the introduction of an animated character and a pop of color is intended to promote "inclusion, diversity, gender, teamwork and environmental awareness."
Each illustration is tied to the aforementioned principles. Leo Natsume curates both 2D and 3D versions of his incredibly whimsical designer stickers.
Trend Themes
1. Custom Stickers for Corporate Branding - Companies can commission custom designer stickers to playfully uplift their brand's aesthetic and promote values such as inclusion, diversity, and teamwork.
2. Emphasis on Details in Branding - Brands can focus on small details, such as adding playful designer stickers to professional stationery, to enhance their overall image and promote connection with customers.
3. Artistic Collaboration with Business - Businesses can partner with artists and designers to co-create unique art pieces like Leo Natsume's whimsical stickers, which not only spruces up the workspace, but also promotes brand values to employees.
Industry Implications
1. Marketing and Advertising - Custom designer stickers can be used in marketing campaigns to creatively entice customers and promote the brand's values.
2. Corporate Stationery and Office Supplies - Businesses that manufacture or sell office supplies can expand their product line by offering custom designer stickers like Leo Natsume's, which add a playful touch to professional stationery and promote company values.
3. Art and Design - Collaborations between brands and artists, like Leo Natsume's partnership with Google, can create unique art pieces that promote brand values and strengthen the brand's image in the art and design industry.
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