Brands are "renting" live, potted Christmas trees that are replanted
Trend - Brands across the world are launching Christmas tree rental programs that deliver "living" trees in pots that can be replanted year after year–instead of being sent to a landfill. Families and corporations can continue to rent the same tree every year until the tree has grown too tall, in which case it is "retired" and left to grow in nature. This reduces deforestation, provides habitats for wildlife, and increases oxygen production.
Insight - Issues contributing to climate change like deforestation and pollution have become top of mind for many consumers. With media platforms informing consumers on the impending dangers that over-consumption has on the planet, many consumers are looking for ways to reduce their impact on the planet. These individuals will flock to streamlined solutions that mimick their current shopping habits but without the devasting environmental effects.
Insight - Issues contributing to climate change like deforestation and pollution have become top of mind for many consumers. With media platforms informing consumers on the impending dangers that over-consumption has on the planet, many consumers are looking for ways to reduce their impact on the planet. These individuals will flock to streamlined solutions that mimick their current shopping habits but without the devasting environmental effects.
Workshop Question - How can your brand offer products or services that protect nature?
Trend Themes
1. Live Christmas Tree Rentals - Companies are offering live Christmas trees for rent, reducing deforestation and providing habitats for wildlife.
2. Eco-friendly Holiday Trees - As consumers become more environmentally conscious, eco-friendly holiday trees are becoming increasingly popular.
3. Potted Christmas Trees - Potted Christmas trees offer consumers an eco-friendly alternative to traditional cut trees.
Industry Implications
1. Sustainability - Companies that offer eco-friendly holiday trees can align themselves with the growing trend of sustainability.
2. Retail - Retailers can incorporate eco-friendly holiday trees as a new product line, catering to environmentally conscious consumers.
3. Landscaping - Landscaping companies can expand their service offerings to include Christmas tree rentals and replanting, providing an eco-friendly option in an otherwise wasteful industry.
3 Featured, 24 Examples:
37,664 Total Clicks
Date Range:
Jan 21 — Jan 21
Trending:
Untested
Consumer Insight Topics:
