The Fabricant Introduced & Auctioned the First-Ever Blockchain Dress
Laura McQuarrie — September 16, 2019 — Fashion
References: instagram & luxurylaunches
Dutch start-up The Fabricant created the first-of-its-kind blockchain dress and the first-ever piece of digital couture to be auctioned on the blockchain. The 'Iridescence' dress was created with 2D garment pattern-cutting, 3D design and rendering software in collaboration with artist Johanna Jaskowska of Beauty 3000 and Dapper Labs, the creator of CryptoKitties.
The haute couture clothing piece gave buyers the chance to try and wear the dress digitally and have it custom-made. The dress recently sold in an online auction for $9,500, helping to introduce the next generation of fashion where "there’s no such thing as factories, supply chains and sample sizes. There are no delivery trucks to wait for, no clothes to launder and no closets to de-clutter... It’s sustainable by its very nature," according to The Fabricant.
The haute couture clothing piece gave buyers the chance to try and wear the dress digitally and have it custom-made. The dress recently sold in an online auction for $9,500, helping to introduce the next generation of fashion where "there’s no such thing as factories, supply chains and sample sizes. There are no delivery trucks to wait for, no clothes to launder and no closets to de-clutter... It’s sustainable by its very nature," according to The Fabricant.
Trend Themes
1. Blockchain Fashion - The introduction and auctioning of the first-ever blockchain dress highlights the disruptive innovation opportunity in the fashion industry to integrate blockchain technology for authentication and traceability of garments.
2. Digital Couture - The creation of the first-ever piece of digital couture presents a disruptive innovation opportunity for fashion brands to explore the use of 2D garment pattern-cutting and 3D design software, allowing for customizable and sustainable fashion.
3. Virtual Try-on Technology - The digital dress's ability to be tried on virtually presents a disruptive innovation opportunity in the retail industry for integrating virtual try-on technology, enabling customers to experience products before purchasing online.
Industry Implications
1. Fashion - The fashion industry can capitalize on the emergence of blockchain technology and digital couture, exploring new ways to provide sustainable, customizable, and innovative garments to consumers.
2. Technology - The integration of blockchain technology, 2D garment pattern-cutting, and 3D design software in the creation of digital fashion highlights the disruptive innovation opportunities within the technology industry to revolutionize various sectors, including fashion and retail.
3. Retail - The implementation of virtual try-on technology showcased by the digital dress auction presents a disruptive innovation opportunity for the retail industry to enhance the online shopping experience and increase customer confidence in purchasing fashion items remotely.
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