Brands are looking to tulips to strengthen and diversify their product ranges
Trend - Tulips are not only rich in amino acids that assist in collagen production, but also contain moisturizing, plumping humectants. In light of these benefits, skincare brands are increasingly embracing the flower in their product offerings.
Insight - Faced with many different innovations on the market, contemporary consumers are aware that they have the power of choice, which affords them the opportunity to experiment and find options that work best for them. In a bid to strengthen their self-care routines—an interest which is reinforced by the booming health and wellness movement—individuals are on the look-out for new products that will allow them to feel better supported and taken care of.
Insight - Faced with many different innovations on the market, contemporary consumers are aware that they have the power of choice, which affords them the opportunity to experiment and find options that work best for them. In a bid to strengthen their self-care routines—an interest which is reinforced by the booming health and wellness movement—individuals are on the look-out for new products that will allow them to feel better supported and taken care of.
Workshop Question - Conceptualize a flower-based product that can boost your brand.
Trend Themes
1. Flower-infused Skincare - The emerging trend of using flowers such as tulips in skincare products is disrupting the traditional skincare market, providing consumers with new options.
2. Nourishment and Strengthening of Skin Barrier - The trend of nourishing and strengthening the outer layers and natural defenses of the skin is creating new opportunities for brands and innovation across the industry.
3. Hand Serum Solutions for Dry Skin - The trend of hand serum solutions is providing an innovative solution for consumers who want to nourish and protect their skin during the colder months.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can apply the trend of flower-infused products, the nourishment and strengthening of the skin barrier, and the rise of hand serums to innovate their products and attract consumers.
2. Health and Wellness - The health and wellness industry can reference the trend of natural ingredients and self-care routines to create innovative products and promote overall wellbeing.
3. Sustainability and Eco-friendly Packaging - The trend of eco-friendly packaging in the beauty and skincare industry is creating disruptive innovation opportunities for companies that prioritize sustainable practices and appeal to environmentally conscious consumers.
