Paris World in Roblox Held a Fashion Week Event
Laura McQuarrie — February 21, 2022 — Tech
References: fashionunited.uk
Paris Hilton is venturing into the metaverse with a virtual fashion week, Paris World in Roblox and a collaboration with fashion retailer Boohoo.
The fashion week event was open to the public and it featured a digital version of Hilton, as well as other Roblox designers and influencers. The event was filmed and premiered on YouTube so that viewers all over the world could join in. Designs were presented on the digital runway, offering a look at the work of a handful of Roblox designers.
At the virtual Paris World event, Boohoo secured billboards created in collaboration with out-of-home media marketplace MilkMoney. Hilton, a former Boohoo ambassador, says "Billboards are a part of our everyday lives and it should be no different in the metaverse."
The fashion week event was open to the public and it featured a digital version of Hilton, as well as other Roblox designers and influencers. The event was filmed and premiered on YouTube so that viewers all over the world could join in. Designs were presented on the digital runway, offering a look at the work of a handful of Roblox designers.
At the virtual Paris World event, Boohoo secured billboards created in collaboration with out-of-home media marketplace MilkMoney. Hilton, a former Boohoo ambassador, says "Billboards are a part of our everyday lives and it should be no different in the metaverse."
Trend Themes
1. Virtual Fashion Shows - The rise of virtual fashion shows like Paris Hilton's Paris World in Roblox opens opportunities for designers, influencers and retailers to reach a global audience in a more sustainable and accessible way.
2. Celebrity Metaverse Collaborations - More celebrities are venturing into the metaverse to create and collaborate, opening avenues for innovative ideas across industries including fashion and technology.
3. Metaverse Advertising - As metaverse worlds gradually become more mainstream, there is an opportunity for brands to advertise in these virtual spaces, potentially with more targeted and customizable options available.
Industry Implications
1. Fashion - Virtual fashion shows and metaverse collaborations offer opportunities for fashion brands to expand their markets and create unique experiences for customers.
2. Technology - As the metaverse continues to grow, new technologies may emerge to support and enhance these virtual worlds and experiences.
3. Advertising - Metaverse advertising presents an opportunity for advertising agencies and platforms to explore new ways of reaching their target audiences through immersive and engaging virtual experiences.
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