Brands launch new chess-related products in response to rising consumer interest
Trend - The recent launch of the show 'The Queen's Gambit' has caused a spike in brands launching chess-related products to accommodate growing consumer interest. These include luxurious designer chess sets, AI-generated pop culture chess players, and adaptive AI chessboards.
Insight - COVID-19 and subsequent time indoors have left individuals pursuing more hobbies at home. Amid the uncertainty of this year, many are longing for pastimes that offer a sense of stability with activities that are intellectually stimulating and offer a defined set of rules. Thus, individuals are turning to traditional forms of recreation that occupy both their hands and minds–providing a welcomed mental escape for the confines of their homes.
Insight - COVID-19 and subsequent time indoors have left individuals pursuing more hobbies at home. Amid the uncertainty of this year, many are longing for pastimes that offer a sense of stability with activities that are intellectually stimulating and offer a defined set of rules. Thus, individuals are turning to traditional forms of recreation that occupy both their hands and minds–providing a welcomed mental escape for the confines of their homes.
Workshop Question - How can your brand following pop culture shifts and responding subsequently?
Trend Themes
1. Rising Consumer Interest in Chess - Brands are launching new types of chess-related products to accommodate growing consumer interest in traditional forms of recreation that offer a sense of stability with activities that are intellectually stimulating and offer a defined set of rules.
2. Integrating Traditional Recreation with Technology - AI-generated TV chess players and adaptive AI chessboards, balancing a classic design with new technology, cater to players of all ages and skill levels.
3. Fan Culture Niche Market - Chess-themed hotel rooms and figurines appeal to fans of hit series, 'The Queen's Gambit', looking for unique experiences and merchandise.
Industry Implications
1. Luxury Goods - Designer board game sets, such as Tiffany & Co.'s high-end mahjong and chess sets, offer a high-end iteration of everyday items, making them collector's pieces that few will adopt.
2. Gaming Technology - AI-generated TV chess players and adaptive AI chessboards cater to players of all ages and skill levels, integrating traditional recreation with smart technology.
3. Entertainment Merchandising - Chess-themed hotel rooms and figurines, cater to fan culture niche markets looking for unique experiences and merchandise.
5 Featured, 36 Examples:
125,058 Total Clicks
Date Range:
Nov 20 — Jan 21
Trending:
Hot
Consumer Insight Topics:
