The Warhol Museum is Showing Chelsea Girls within Animal Crossing
Laura McQuarrie — September 12, 2020 — Marketing
References: twitter & designtaxi
Within Animal Crossing: New Horizons, players can visit virtual recreations of their favorite ice cream shops, try on the latest designer fashions from luxury brands and view a film screening of Andy Warhol’s Chelsea Girls. The Warhol Museum in Pittsburgh set up a virtual space within the game that players can visit to view the 1966 film, which plays on a 24-hour loop. The virtual setup even boasts "two 16mm projectors and... the proper reel order and sound cues."
A variety of brands and museums are taking to Animal Crossing to engage with the Millennial and Gen Z players of the game, especially at a time when people may not be able to attend in-person experiences due to the pandemic.
Image Credit: Jake Fogelnest
A variety of brands and museums are taking to Animal Crossing to engage with the Millennial and Gen Z players of the game, especially at a time when people may not be able to attend in-person experiences due to the pandemic.
Image Credit: Jake Fogelnest
Trend Themes
1. Virtual Museum Experiences - The trend of virtual museum experiences within video games creates opportunities for museums to engage with younger generations and expand their reach beyond traditional in-person exhibits.
2. In-game Brand Activations - The trend of brands creating virtual experiences within video games creates opportunities for innovative marketing campaigns and reaching younger audiences in a new way.
3. Digital Content Integration - The trend of integrating digital content within video games creates opportunities for cross-industry collaborations and new revenue streams for movie and music industries.
Industry Implications
1. Museums and Art Galleries - Museums and art galleries should consider offering virtual experiences within video games to reach younger generations and engage with audiences beyond traditional exhibits.
2. Fashion and Luxury Brands - Fashion and luxury brands should consider creating in-game activations within video games as a unique and interactive way to reach younger consumers globally.
3. Movie and Music Industries - Movie and music industries should consider collaborating with video game developers to integrate digital content into games, creating new revenue streams and engaging with younger audiences.
3.2
Score
Popularity
Activity
Freshness
