SpaceCream Canada's CBD-Infused Ice Cream Reinvents Beloved Flavors
Laura McQuarrie — May 25, 2020 — Marketing
References: packagingoftheworld
SpaceCream is a first-of-its-kind 100% organic and CBD-infused ice cream produced in Canada and it taps into the increasing demand for cannabis-based food products. The products boast playful, UFO-inspired branding and combine the benefits of plant-based ice cream with the benefits of CBD and a rich toffee flavor.
With its CBD-infused Chocolate, Strawberry and Banana flavors, SpaceCream is reimagining some of the most timeless ice cream varieties. The brightly colored packaging for SpaceCream includes whimsical details like alien-shaped spoons and ice cream imagery that looks like the texture-rich surface of a moon or planet. With the product and packaging, adults are invited to experience "vibes from another planet" from SpaceCream and its assortment of CBD-infused plant-based ice cream flavors.
With its CBD-infused Chocolate, Strawberry and Banana flavors, SpaceCream is reimagining some of the most timeless ice cream varieties. The brightly colored packaging for SpaceCream includes whimsical details like alien-shaped spoons and ice cream imagery that looks like the texture-rich surface of a moon or planet. With the product and packaging, adults are invited to experience "vibes from another planet" from SpaceCream and its assortment of CBD-infused plant-based ice cream flavors.
Trend Themes
1. Cbd-infused Foods - CBD is continuing to gain popularity in the food industry, creating opportunity for new product offerings infused with the compound.
2. Plant-based Ice Creams - Consumers are seeking out dairy-free alternatives, leading to growth in the plant-based ice cream market.
3. Whimsical Branding - Playful and imaginative branding is resonating with consumers and setting products apart in a crowded market.
Industry Implications
1. CBD Products - The growing popularity of CBD presents opportunity for companies to innovate with new CBD-infused products like SpaceCream's CBD ice creams.
2. Dairy Alternatives - The demand for plant-based ice creams and other dairy alternatives is creating a space for companies to develop innovative new products.
3. Packaging Design - With playful branding like SpaceCream's, there is opportunity for companies to create unique packaging that stands out and attracts consumers.
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