Pure Indian Foods' Herbal Ghee Provides a Concentrated Dose of Herbs
Laura McQuarrie — August 29, 2019 — Lifestyle
References: pureindianfoods
Pure Indian Foods makes Herbal Ghee to offer the body an efficient way to get the benefits of various herbs like shatavari to support the female reproductive system or brahmi to boost memory and promote restful sleep.
As noted by Pure Indian Foods, "According to Ayurveda, ghee makes herbs more bioavailable," and its herbal ghee products are meant to be used as dietary supplements rather than for cooking. To use the herbal dietary supplements, adults are advised to take a tablespoon of the products with warm water. As each herb has its own unique taste, consumers will find that some are naturally bitter and others are sweet—and the brand lets their flavor profiles shine by not adding any sugar or salt to augment the taste.
As noted by Pure Indian Foods, "According to Ayurveda, ghee makes herbs more bioavailable," and its herbal ghee products are meant to be used as dietary supplements rather than for cooking. To use the herbal dietary supplements, adults are advised to take a tablespoon of the products with warm water. As each herb has its own unique taste, consumers will find that some are naturally bitter and others are sweet—and the brand lets their flavor profiles shine by not adding any sugar or salt to augment the taste.
Trend Themes
1. Herbal Supplements - Herbal dietary supplements are a growing trend in the health and wellness industry, presenting an opportunity for businesses to create new and innovative ways of incorporating herbs into products for various health benefits.
2. Bioavailability Enhancement - The use of ghee to improve the bioavailability of herbs is a trend that can disrupt the supplement industry, opening up opportunities to create more efficient and effective delivery methods for nutrients and supplements.
3. Natural Flavors - Consumers are increasingly seeking out products with all-natural ingredients, presenting an opportunity for businesses to create naturally flavored products without the need for added sugar or salt.
Industry Implications
1. Health and Wellness - This trend is particularly relevant to the health and wellness industry, as it offers opportunities to create new and innovative products that cater to specific health needs and preferences of consumers.
2. Supplement - The supplement industry can take advantage of the trend by exploring different delivery methods that incorporate ghee or other bioavailability-enhancing ingredients to improve the effectiveness of supplements.
3. Food and Beverage - Companies in the food and beverage industry can explore incorporating natural, herbal flavors into their products to appeal to health-conscious consumers seeking nutritious and flavorful options.
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