Premier Foods’ Brand 'Lizi’s' Debuts New Digestive Health Granola
Grace Mahas — August 7, 2019 — Lifestyle
Lizi's, the renowned, health-focused cereal company, recently launched a new 'Digestive Health Granola' that supports a healthy gut and digestive system.
The vegan granola boasts over one billion cultures as well as 4 grams of fiber per every 50 grams serving. The Digestive Health Granola also features natural ingredients including walnuts, coconut, toasted oats, almonds, pumpkin seeds, pecans, and sunflower seeds. In addition, the health-focused granola boasts stomach-friendly bacteria such as Bacillus coagulans GBI-30 6086.
According to Alice Bream, brand manager at Lizi’s Granola: “Gut health affects almost every aspect of overall health from how well people sleep and how often they catch a cold, to mental wellbeing and happiness." With this knowledge in mind and with the recent spike in gut-related health products, its no wonder Lizi's has tapped into consumer's needs to create digestive-specific granola.
The vegan granola boasts over one billion cultures as well as 4 grams of fiber per every 50 grams serving. The Digestive Health Granola also features natural ingredients including walnuts, coconut, toasted oats, almonds, pumpkin seeds, pecans, and sunflower seeds. In addition, the health-focused granola boasts stomach-friendly bacteria such as Bacillus coagulans GBI-30 6086.
According to Alice Bream, brand manager at Lizi’s Granola: “Gut health affects almost every aspect of overall health from how well people sleep and how often they catch a cold, to mental wellbeing and happiness." With this knowledge in mind and with the recent spike in gut-related health products, its no wonder Lizi's has tapped into consumer's needs to create digestive-specific granola.
Trend Themes
1. Digestive Health Products - The rise in gut-related health concerns presents an opportunity for innovative products like digestive-specific granola.
2. Plant-based Granola - The increasing popularity of veganism and plant-based diets creates a demand for granola made without animal products.
3. Functional Foods - Consumers are seeking out foods that provide health benefits beyond basic nutrition, leading to opportunities for granola fortified with probiotics and other functional ingredients.
Industry Implications
1. Cereal and Breakfast Foods - The cereal industry can capitalize on the growing demand for healthy gut-friendly breakfast options like digestive health granola.
2. Health and Wellness - The health and wellness industry can incorporate digestive-specific granola into their product offerings to meet the needs of consumers focused on gut health.
3. Natural Foods and Supplements - The natural foods and supplements industry can explore the market for granola fortified with probiotics, nuts, and seeds to cater to consumers seeking functional foods.
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