This Perkier Probiotic Snack Bar Comes in Two Flavor Options
Michael Hemsworth — June 9, 2021 — Marketing
This new Perkier probiotic snack bar is being launched by the brand in the UK to offer consumers a way to support their overall health and wellness with a beneficial option to enjoy when hunger hits. The snack bar comes in Blueberry with Dark Chocolate and Madagascan Vanilla with Dark Chocolate flavor options, which are both crafted with two probiotic strains. These are reported by the brand to be 1,000-times more effective than dairy products when it comes to making it to the gut intact.
Co-Founder Ann Perkins spoke on the new Perkier probiotic snack bar saying, "Our Active Cultures bars are the UK’s first and only range of probiotic bars, with billions of active cultures for a Happy Healthy Gut. As more consumers demand products to support their gut health and overall wellbeing, we have extended the range with our new Blueberry & Dark Chocolate bar capitalising on Perkier’s powerful combination of great taste and cutting-edge functionality. This new launch will meet this demand and support Perkier in its goal to grow its share of the healthy snack bar category.”
Co-Founder Ann Perkins spoke on the new Perkier probiotic snack bar saying, "Our Active Cultures bars are the UK’s first and only range of probiotic bars, with billions of active cultures for a Happy Healthy Gut. As more consumers demand products to support their gut health and overall wellbeing, we have extended the range with our new Blueberry & Dark Chocolate bar capitalising on Perkier’s powerful combination of great taste and cutting-edge functionality. This new launch will meet this demand and support Perkier in its goal to grow its share of the healthy snack bar category.”
Trend Themes
1. Probiotic Snack Bars - Opportunity to innovate and create new probiotic-infused snack bars with different flavor varieties.
2. Gut Health - Opportunity to focus on gut health and promote the benefits of probiotic-infused snack bars for overall wellness.
3. Functional Foods - Opportunity to expand the market for functional foods by creating unique blends of probiotics and other functional ingredients.
Industry Implications
1. Health and Wellness - Opportunity for health and wellness companies to enter the growing market for probiotic-infused snack bars.
2. Snack Foods - Opportunity for snack food companies to innovate and create new functional snack bars.
3. Food Ingredients - Opportunity for food ingredient companies to develop and market probiotics and other functional ingredients for use in snack bars.
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