Fingers Crossed Presented Its Black Menswear Series with a Moody Editorial
Riley von Niessen — August 22, 2016 — Fashion
References: thefingerscrossed & fuckingyoung.es
Fingers Crossed created a somber lookbook to show its latest black menswear series to its consumers, alongside rocks which allude to the beauty of its simplicity and the lack of color used throughout.
The brand, which is the child of Tokyo designer Ryu Hayama, has put forth a number of exclusively black menswear lines before as well. With its designer previously working for brands like Ralph Lauren, Marc Jacobs and Cloak, it seems that the success of his own brand was destined.
Despite its mostly monochromatic themes, the brand remains popular amongst its loyal consumers due to its precise high-end designs, offering apparel that's made for men who don't go for flashy patterns and prints. The editorial, which depicts the black menswear styles was photographed by the talented Magdalena Kmiecik and styled by Zu SB.
The brand, which is the child of Tokyo designer Ryu Hayama, has put forth a number of exclusively black menswear lines before as well. With its designer previously working for brands like Ralph Lauren, Marc Jacobs and Cloak, it seems that the success of his own brand was destined.
Despite its mostly monochromatic themes, the brand remains popular amongst its loyal consumers due to its precise high-end designs, offering apparel that's made for men who don't go for flashy patterns and prints. The editorial, which depicts the black menswear styles was photographed by the talented Magdalena Kmiecik and styled by Zu SB.
Trend Themes
1. Monochromatic Menswear - Developing menswear lines exclusively in black or monochromatic color schemes presents an opportunity for brands to cater to minimalist fashion preferences.
2. High-end Minimalism - Offering precise high-end designs with a focus on simplicity and minimal patterns provides a disruptive innovation opportunity in the menswear industry.
3. Photographic Editorials - Utilizing talented photographers and stylists to create visually captivating editorials showcasing fashion collections can attract consumers and enhance brand perception.
Industry Implications
1. Fashion - The fashion industry can explore the trend of monochromatic menswear and high-end minimalism to appeal to consumers seeking sleek and sophisticated apparel options.
2. Photography - The photography industry can collaborate with fashion brands to capture visually striking editorials that highlight the unique characteristics of their collections.
3. Styling - Stylists in the fashion industry can contribute their expertise to create compelling visual narratives that enhance the overall brand image and consumer appeal.
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