Gosha Rubchinskiy's Spring/Summer 2018 Embraces Russian Culture
References: eflash-us.doverstreetmarket & highsnobiety
Renowned Russian designer Gosha Rubchinskiy dropped his second streetwear capsule for Spring/Summer 2018, featuring items from his own fashion collection, as well as his collaborative adidas football clothing designs with Cyrillic logo renditions. From psychedelic tie-dye long-sleeve shirts to classic Slavic-inspired tracksuits, the fashion line stands out with its simplicity, color palette and vintage sportswear silhouettes.
The theme of the Spring/Summer 2018 collection is best described by "rave culture." Gosha Rubchinskiy deliberately puts the spotlight on Russian values by incorporating Cyrillic logo remixes of both adidas' and his own branding. In doing so, the designer injects a certain Slavic component that grabs the attention of the public with its foreign design and deliberate re-representation of a well-known global brand like adidas.
Photo Credits: Dover Street Market
The theme of the Spring/Summer 2018 collection is best described by "rave culture." Gosha Rubchinskiy deliberately puts the spotlight on Russian values by incorporating Cyrillic logo remixes of both adidas' and his own branding. In doing so, the designer injects a certain Slavic component that grabs the attention of the public with its foreign design and deliberate re-representation of a well-known global brand like adidas.
Photo Credits: Dover Street Market
Trend Themes
1. Cyrillic Logo Fashion - Opportunity to invest in designing Cyrillic logo remixes for popular fashion brands and retail stores.
2. Rave Culture Streetwear - Chance to create a new trend in streetwear, focusing on vivid color palettes, psychedelic patterns, and vintage sportswear silhouettes.
3. Slavic-inspired Tracksuits - Potential to design a new line of tracksuits that incorporates classic Slavic patterns for athletic and leisure wear.
Industry Implications
1. Fashion - Fashion designers and brands can create new collections inspired by different cultures and subcultures.
2. Streetwear - Streetwear brands can leverage nostalgia for 90s rave culture to create new lines with a modern twist.
3. Athletic Wear - Brands and retailers can create new lines of athleisure wear that incorporate Slavic patterns and design elements.
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