Futura Joined with NIGOLD by UNITED ARROWS for a Short Series of Apparel
Riley von Niessen — August 23, 2016 — Fashion
References: united-arrows.jp & hypebeast
'Futura,' a famed American street artist, collaborated with NIGOLD by UNITED ARROWS for a few graffiti-printed pieces that can be found within its 2016 Fall/Winter collection.
Although eye-catching in design, the black and white colorways on both the blazer and button-up shirt that he creates give off a sleek and rather minimalist aesthetic, making the pieces more versatile to wear. This is what makes it the most different from other graffiti-printed apparel, which tends to give off a punk look that's usually better suited to teens.
By incorporating his designs into more formal looks and utilizing patterns that are more simplistic, Futura and NIGOLD by UNITED ARROWS offer great alternatives for those looking to spice up the brand's business-casual clothing selection.
Although eye-catching in design, the black and white colorways on both the blazer and button-up shirt that he creates give off a sleek and rather minimalist aesthetic, making the pieces more versatile to wear. This is what makes it the most different from other graffiti-printed apparel, which tends to give off a punk look that's usually better suited to teens.
By incorporating his designs into more formal looks and utilizing patterns that are more simplistic, Futura and NIGOLD by UNITED ARROWS offer great alternatives for those looking to spice up the brand's business-casual clothing selection.
Trend Themes
1. Graffiti-minimalism Fusion - Incorporate street art design into minimalist styles for a unique fusion apparel line.
2. Artist-collaboration Collections - Partner with renowned artists to create limited-edition, one-of-a-kind apparel collections.
3. Business-casual Edgy - Offer edgier options in business-casual attire by infusing street art elements into classic pieces.
Industry Implications
1. Fashion - Fashion industry players can collaborate with artists like Futura to produce highly-coveted limited-edition clothing lines.
2. Streetwear - Streetwear brands can incorporate graffiti-printed designs into their collections to attract a wider range of buyers, including those seeking more formal attire options.
3. Apparel Manufacturing - Manufacturers can add street art-inspired pieces to their production line, targeting consumers who are looking for more original apparel options.
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