Gucci is Allowing Consumers to Do DIY Modifications In-Store
Riley von Niessen — June 20, 2016 — Art & Design
Via Montenapoleone, Gucci's Milan flagship store, is offering consumers of the luxury fashion brand the chance to do their own clothing customization with its latest seasonal collection.
This means that consumers can adorn their new garments with stunning embroidery work, miscellaneous accessories like collars and cuffs taken from other pieces and much more. The idea for the inclusion of in-store clothing customization is said to be inspired by the DIY fashion culture of the British punk scene in the 1970s. Gucci translates this to its luxury brand by incorporating high-quality accessories that allow its consumers to better identify with their purchases -- giving them the freedom to adjust the designs and make them more valuable.
The DIY clothing customization store features every ounce of extravagance that consumers might imagine, with appliqués displayed with care in a glass case and unique example jackets hanging above.
This means that consumers can adorn their new garments with stunning embroidery work, miscellaneous accessories like collars and cuffs taken from other pieces and much more. The idea for the inclusion of in-store clothing customization is said to be inspired by the DIY fashion culture of the British punk scene in the 1970s. Gucci translates this to its luxury brand by incorporating high-quality accessories that allow its consumers to better identify with their purchases -- giving them the freedom to adjust the designs and make them more valuable.
The DIY clothing customization store features every ounce of extravagance that consumers might imagine, with appliqués displayed with care in a glass case and unique example jackets hanging above.
Trend Themes
1. DIY Clothing Customization - The trend of luxury brands offering in-store DIY clothing customization allows consumers to personalize their purchases.
2. British Punk Fashion Inspiration - Luxury brands like Gucci are drawing inspiration from the DIY fashion culture of the British punk scene in the 1970s to create unique and customizable clothing collections.
3. Personalized Luxury Fashion - Consumers are seeking personalized luxury fashion experiences that allow them to adjust and modify designs to better reflect their own style.
Industry Implications
1. Luxury Fashion - Luxury fashion brands are embracing in-store clothing customization as a way to offer unique and personalized experiences to their clientele.
2. Retail - In-store DIY clothing customization is reshaping the retail industry by providing consumers with more engaging and interactive shopping experiences.
3. Accessories - The trend of DIY clothing customization is opening up new opportunities for accessory brands to create high-quality add-ons that allow consumers to customize their clothing.
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