The Gucci x Net-a-Porter Capsule Collection is Summer-Ready
Jana Pijak — May 13, 2016 — Fashion
References: net-a-porter & buro247.me
The newly launched Gucci x Net-a-Porter capsule collection celebrates summer and consists of flower-patterned wardrobe staples. The 70s-themed womenswear range consists of flirty clothing staples and statement accessories like silk scarves and signature handbags.
Known for its luxurious product range, e-commerce giant Net-a-Porter creates a collection that its target consumer will instantly fall in love with. Created in collaboration with Gucci Creative Director Alessandro Michele, the Gucci x Net-a-Porter capsule collection stays true to the luxury label's nostalgic point of view and its designer's recognizable visual aesthetic.
"Net-a-Porter has set the standard for online luxury fashion retailing, interpreting collections and bringing fashion to life in a uniquely engaging and compelling way," says Gucci President Marco Bizzarri about the collaboration.
Known for its luxurious product range, e-commerce giant Net-a-Porter creates a collection that its target consumer will instantly fall in love with. Created in collaboration with Gucci Creative Director Alessandro Michele, the Gucci x Net-a-Porter capsule collection stays true to the luxury label's nostalgic point of view and its designer's recognizable visual aesthetic.
"Net-a-Porter has set the standard for online luxury fashion retailing, interpreting collections and bringing fashion to life in a uniquely engaging and compelling way," says Gucci President Marco Bizzarri about the collaboration.
Trend Themes
1. Luxe E-commerce Collaborations - The trend of luxury fashion brands collaborating with e-commerce giants like Net-a-Porter for seasonal capsule collections creates opportunities for increased digital sales and new customer acquisition.
2. 70s-themed Womenswear - The resurgence of 70s fashion and design elements in womenswear creates opportunities for brands to leverage nostalgia and retro appeal in their collections.
3. Statement Accessories - The trend of statement accessories, such as silk scarves and signature handbags, allows for brands to create complementary items that enhance and complete a customer's fashion sense.
Industry Implications
1. Luxury Fashion Retail - Luxury fashion retail companies can explore opportunities for strategic collaborations with e-commerce giants to expand their digital sales and concomitantly grow their customer base.
2. E-commerce - E-commerce companies can explore opportunities to partner with luxury fashion brands to create exclusive and seasonal capsule collections for their target consumer base.
3. Accessories Design - Brands specializing in accessory designs can capitalize on the trend of statement accessories by creating complementing products that tap into the nostalgia and design trends of past decades.
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