The Mash Direct Cauliflower Bites Has a Crunchy, Satisfying Recipe
Michael Hemsworth — May 17, 2020 — Marketing
References: foodbev
The Mash Direct Cauliflower Bites have been unveiled by the UK-based brand as its 55th product that aim to offer consumers a satisfying, vegetable-based snack to enjoy.
The product is made with premium cauliflower florets that have been covered in a light, crispy coating to give them a satisfyingly crunchy profile. This could call to mind chicken bites, but the Cauliflower Bites are free from animal meat to make them suitable for vegetarian consumers to enjoy as a comfort food appetizer.
Chief Operations Officer at Mash Direct Jack Hamilton spoke on the Mash Direct Cauliflower Bites saying, "We are pleased to be adding the Cauliflower Bites edition to our award-winning vegetable accompaniments range. We have seen a huge surge in demand for cauliflower in the UK in recent years, as it is a really delicious and versatile vegetable. The Cauliflower Bites align with a number of eating occasions as they can be served as a canapé and are also delicious as the main component of a meal. The Cauliflower Bites will continue to fulfill our mission to bring innovative, healthy and high-quality products to consumers and our retail partners.”
The product is made with premium cauliflower florets that have been covered in a light, crispy coating to give them a satisfyingly crunchy profile. This could call to mind chicken bites, but the Cauliflower Bites are free from animal meat to make them suitable for vegetarian consumers to enjoy as a comfort food appetizer.
Chief Operations Officer at Mash Direct Jack Hamilton spoke on the Mash Direct Cauliflower Bites saying, "We are pleased to be adding the Cauliflower Bites edition to our award-winning vegetable accompaniments range. We have seen a huge surge in demand for cauliflower in the UK in recent years, as it is a really delicious and versatile vegetable. The Cauliflower Bites align with a number of eating occasions as they can be served as a canapé and are also delicious as the main component of a meal. The Cauliflower Bites will continue to fulfill our mission to bring innovative, healthy and high-quality products to consumers and our retail partners.”
Trend Themes
1. Vegetable-based Snacks - The rise in demand for cauliflower as a delicious and versatile vegetable presents an opportunity to create innovative, healthy, and high-quality vegetable-based snacks.
2. Meat Alternatives - The development of meat-free versions of popular comfort foods like chicken bites opens up a market for vegetarian consumers seeking satisfying appetizers and snacks.
3. Versatile Cauliflower - The popularity of cauliflower as a versatile ingredient provides opportunities for new recipes and innovative products that showcase the vegetable's delicious and crunchy profile.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the creation of vegetable-based snacks and meat alternatives to cater to the increasing demand for innovative, healthy, and vegetarian-friendly options.
2. Vegetarian and Vegan Foods - The vegetarian and vegan foods industry should seize the opportunity to develop and market meat-free versions of popular comfort foods to cater to the growing demand for satisfying appetizers and snacks.
3. Frozen Foods - The frozen foods industry can capitalize on the versatility of cauliflower by creating convenient frozen cauliflower-based products that offer consumers a delicious and crunchy option for various eating occasions.
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