These Japanese Beverage Dispensers Offer Free Umbrella Rentals
Charlotte Joyce Kidd — October 22, 2015 — Business
References: dydo.co.jp & blogs.wsj
A Japanese vending machine corporation is offering a free umbrella rental service to its beverage dispensers.
Dydo Drinco is rolling out an experimental program in Osaka, Japan, where seven free umbrellas will be available at each of its vending machines. The free umbrellas will sport the company's logo and will be of slightly better quality than those sold at convenience and dollar stores. Dydo Drinco is relying on the honesty of Japanese passers-by to return the free umbrellas. Considering Japan's reputation for integrity, this may not be unrealistic.
The free umbrella service will encourage potential consumers to approach Dydo Drinco's vending machines during rainfalls, when they would normally be rushing for shelter with no care paid to their surroundings. Thus free umbrellas might lead to an increase in the casual purchase of warm beverages.
Dydo Drinco is rolling out an experimental program in Osaka, Japan, where seven free umbrellas will be available at each of its vending machines. The free umbrellas will sport the company's logo and will be of slightly better quality than those sold at convenience and dollar stores. Dydo Drinco is relying on the honesty of Japanese passers-by to return the free umbrellas. Considering Japan's reputation for integrity, this may not be unrealistic.
The free umbrella service will encourage potential consumers to approach Dydo Drinco's vending machines during rainfalls, when they would normally be rushing for shelter with no care paid to their surroundings. Thus free umbrellas might lead to an increase in the casual purchase of warm beverages.
Trend Themes
1. Free Umbrella Rentals - The trend of offering free umbrella rentals at vending machines encourages consumer engagement and convenience.
2. Brand Promotion Through Freebies - Using free umbrellas with the company's logo as a marketing strategy enhances brand visibility and creates customer loyalty.
3. Leveraging Trust in Japanese Culture - Relying on the honesty of Japanese passers-by to return the free umbrellas demonstrates the opportunity to tap into the integrity of the culture.
Industry Implications
1. Vending Machines - The vending machine industry can integrate the free umbrella rental service as a value-added feature to attract more customers.
2. Beverage Industry - Collaborating with vending machine corporations to offer free umbrellas can drive customer foot traffic and potentially increase beverage sales.
3. Marketing and Promotions - Utilizing free umbrellas as promotional items showcases the opportunity to enhance brand visibility and engage with consumers effectively.
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