'Help Find Me' is a Campaign That Takes to the Net to Find People
Tristan Garnett — March 4, 2015 — Social Good
References: marketing-interactive & creativecriminals
'Help Find Me' is a campaign created by The Missing Persons Advocacy Network (MPAN) along with prominent Australian businesses to help find some of the 38,000 people who go missing in the country each year. In Australia, someone goes missing about every fifteen minutes. As part of 'Help Find Me,' partnering companies have donated the search engines from their websites to publicize missing people.
When a user moves their cursor over these search bars, they will see a banner ad related to a missing person. Each ad displays the missing person's face along with identifying information and a number to call, if you any knowledge of their whereabouts. Each banner is interactive -- clicking the ad redirects you to a page where you can submit any tips you may have online, as opposed to calling.
When a user moves their cursor over these search bars, they will see a banner ad related to a missing person. Each ad displays the missing person's face along with identifying information and a number to call, if you any knowledge of their whereabouts. Each banner is interactive -- clicking the ad redirects you to a page where you can submit any tips you may have online, as opposed to calling.
Trend Themes
1. Digital Missing Persons Campaigns - Disruptive innovation opportunity: Develop interactive digital campaigns leveraging existing websites to help find missing persons.
2. Real-time Information Sharing - Disruptive innovation opportunity: Create platforms that enable real-time sharing of missing persons information to increase the chances of finding them.
3. Technology-driven Search Initiatives - Disruptive innovation opportunity: Utilize technology such as search engine banners and interactive ads to engage users in the search for missing persons.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporate missing persons ads into digital advertising platforms to raise awareness and increase the chances of finding missing individuals.
2. Technology - Disruptive innovation opportunity: Develop specialized technology solutions and applications to aid in the search for missing persons, leveraging real-time data sharing and engagement.
3. Social Services - Disruptive innovation opportunity: Collaborate with social service organizations and digital platforms to create efficient and effective methods for locating missing persons.
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