This Social Game Laughs at the Quirks of the Aid Work World
Charlotte Joyce Kidd — September 25, 2015 — Social Good
References: jadedaid & kickstarter
'JadedAid' is a social game for humanitarian workers who are all too familiar with the idiosyncrasies of the aid-providing industry.
The gameplay of the social game mimics that of successful satirical games like Cards Against Humanity -- and in fact, JadedAid's cards are sized so that they can be incorporated into a Cards Against Humanity deck to combine both games. JadedAid features such prompts as "USAID's guilty pleasure," "My NGO name means __ in Kiswahili" and "There's an app for that." Players respond with the cards in their hand -- which could include "Avoiding missionaries," "YouTube beheadings" or "Indigenous alcohol" -- to form biting, hilarious and often un-PC witticisms.
JadedAid is funded via Kickstarter campaign, giving the social game a great opportunity to corner a niche market which will appreciate its industry-specific humor.
The gameplay of the social game mimics that of successful satirical games like Cards Against Humanity -- and in fact, JadedAid's cards are sized so that they can be incorporated into a Cards Against Humanity deck to combine both games. JadedAid features such prompts as "USAID's guilty pleasure," "My NGO name means __ in Kiswahili" and "There's an app for that." Players respond with the cards in their hand -- which could include "Avoiding missionaries," "YouTube beheadings" or "Indigenous alcohol" -- to form biting, hilarious and often un-PC witticisms.
JadedAid is funded via Kickstarter campaign, giving the social game a great opportunity to corner a niche market which will appreciate its industry-specific humor.
Trend Themes
1. Social Game Satire - Opportunity for more niche social games targeting specific industries with humor and satire.
2. Incorporating Cards - Opportunity to create games that can be incorporated into popular games like Cards Against Humanity for wider appeal.
3. Industry In-jokes - Opportunity for more games that cater to specific industries and play off their unique quirks and inside jokes.
Industry Implications
1. Humanitarian Aid - Opportunity to create games that cater to the humanitarian aid industry and its unique challenges and inside jokes.
2. Game Development - Opportunity for game companies to create niche social games for specific industries, like JadedAid, and market to their target audience.
3. Crowdfunding - Opportunity for more games to be funded through crowdfunding platforms like Kickstarter, allowing for a more niche and targeted market appeal.
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