Starbucks Japan and Lauren Tsai Paired for an Artful Campaign
Ellen Smith — November 17, 2017 — Marketing
References: starbucks.co.jp & hypebae
Popular model and illustrator Lauren Tsai has partnered with Starbucks for a colorful holiday campaign, in which the coffee house will decorate its walls with the artist's Christmas-themed drawings.
The special event was designed to promote the coffee brand's new seasonal drink offerings, which include "Raspberry White Chocolate Frappuccino, Raspberry White Mocha as well as two roasted pistachio options." All drinks feature a red and green colorway, helping consumers get into the holiday spirit. Starting November 20th, Starbucks' Harajuku B-Side location will be filled with Tsai's art, as the coffee chain continues to position itself as a more community focused brand.
To celebrate the launch of the collaboration, Lauren Tsai will attend the locations opening day, on November 20th.
The special event was designed to promote the coffee brand's new seasonal drink offerings, which include "Raspberry White Chocolate Frappuccino, Raspberry White Mocha as well as two roasted pistachio options." All drinks feature a red and green colorway, helping consumers get into the holiday spirit. Starting November 20th, Starbucks' Harajuku B-Side location will be filled with Tsai's art, as the coffee chain continues to position itself as a more community focused brand.
To celebrate the launch of the collaboration, Lauren Tsai will attend the locations opening day, on November 20th.
Trend Themes
1. Artful Collaborations - Collaborating with artists and designers offers new opportunities for coffee brands to showcase their products through visually stunning campaigns.
2. Seasonal Offerings - Introducing limited-time seasonal drinks can help coffee brands attract more customers and increase sales during specific times of the year.
3. Community Focus - Creating initiatives that involve local artists can help coffee brands establish themselves as community-focused, socially responsible entities.
Industry Implications
1. Coffee Shops - Collaborating with local artists and designers can help coffee shops create unique and visually appealing experiences for their customers.
2. Beverage Industry - Introducing seasonal and limited-time offerings can help beverage companies increase sales and attract new customers.
3. Art and Design - Partnering with brands can provide artists and designers with new platforms to showcase their work to a wider audience.
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