The Cards Against Humanity Bullshit Product Mocks Consumerism
Meghan Young — December 16, 2014 — Marketing
References: cah.tumblr & cbc
Black Friday might have come and gone, but news about the Cards Against Humanity Bullshit publicity stunt is only starting to hit the Internet now. In an attempt to mock one of the heights of consumerism, the company has created a literal product is that full of actual feces from a bull. The confusion that ensued is one for the books.
After announcing that all the CAH games were being replaced by Cards Against Humanity Bullshit for true savings, all 30,000 boxes were sold within just 30 minutes of the sale going live. Yet people didn't seem to believe they were purchasing actual bullshit. The CAH Twitter account spent most of the day assuring people they were in fact purchasing poop packages. One of the creators of CAH, Max Temkin, shares, "If you buy the poop expecting it to be something else that’s not poop, you’re actually buying a valuable life lesson for $6."
After announcing that all the CAH games were being replaced by Cards Against Humanity Bullshit for true savings, all 30,000 boxes were sold within just 30 minutes of the sale going live. Yet people didn't seem to believe they were purchasing actual bullshit. The CAH Twitter account spent most of the day assuring people they were in fact purchasing poop packages. One of the creators of CAH, Max Temkin, shares, "If you buy the poop expecting it to be something else that’s not poop, you’re actually buying a valuable life lesson for $6."
Trend Themes
1. Mockery Products - Creating fake products that mock consumerism and traditional expectations could disrupt the market and gain attention for a brand.
2. Shocking Marketing Strategies - Using shocking and unconventional marketing strategies, such as selling literal poop packages, can create buzz and attention for a brand.
3. Prankvertising - Incorporating humorous and unexpected elements into advertising campaigns, such as the Bullshit product, can increase brand awareness and engagement.
Industry Implications
1. Consumer Packaged Goods - Consumer packaged goods industries can take inspiration from the Cards Against Humanity Bullshit product by creating unique and memorable packaging experiences to differentiate their products.
2. Marketing and Advertising - Creative agencies can offer unexpected and unconventional marketing strategies, similar to the Cards Against Humanity Bullshit product, that generate buzz and attention for their clients.
3. Comedy Industry - The comedy industry, including comedians and comedy writers, can incorporate bizarre and unexpected elements, like the Bullshit product, into their acts to stand out and create a memorable experience for their audiences.
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