As consumers become busier, their snacking tastes turn to paleo-friendly meat
Implications - In a society where work ethic is considered a testament to one's character, high energy levels are of the utmost importance. This, combined with an increased health-consciousness and hesitation toward chemically created products, has consumers turning to more simplistic, longer-lasting forms of energy assistance, such as protein-laden meat snacks.
Trend Themes
1. Protein-laden Meat Snacks - Consumers are turning to more simplistic, longer-lasting forms of energy assistance, such as protein-laden meat snacks.
2. Creative Packaging Design - Brands are using creative packaging design to attract consumers to their meat snack products.
3. Plant-based Jerky - Plant-based jerky snacks are becoming increasingly popular as consumers attempt to improve their snacking habits.
Industry Implications
1. Food and Beverage - Many of these trends have significant implications for the food and beverage industry, especially those involved in the production, marketing, and distribution of meat snacks.
2. Packaging and Branding - The creative packaging design trend has broad implications for packaging and branding companies looking to cater to clients in the meat snack industry.
3. Health and Wellness - The popularity of plant-based jerky snacks suggests that the health and wellness industry may have an opportunity to capitalize on this trend by offering similar, healthier snacks to consumers.
